Core Insights - The article highlights the rapid expansion of China's wooden toy industry, particularly in the context of the aging population and the silver economy, leveraging cross-border e-commerce to reach global consumers [1][3]. Group 1: Industry Overview - Yunhe County, known as the "hometown of wooden toys" in China, has over 1,100 wooden toy manufacturers, exporting products to more than 80 countries and regions, capturing 40% of the global wooden toy market [1]. - The wooden toy industry is increasingly focusing on products designed for the elderly, with companies like MIMI Toys developing over 100 types of elderly wooden toys, including digital versions and memory games [2]. Group 2: Market Trends - The global market for elderly wooden toys is seen as a new blue ocean, with MIMI Toys reporting that nearly 70% of its products are for export, indicating a shift in consumer demand towards age-appropriate products [1][2]. - The integration of wooden toys with cognitive health and entertainment is driving innovation in the industry, with local companies increasing R&D investments in elderly wooden toys [2]. Group 3: E-commerce and Export Growth - More than 230 cross-border e-commerce entities are operating in Yunhe, with over 20 new businesses established this year, indicating a growing trend towards online sales [5]. - From January to June 2025, Yunhe's self-operated wooden toy exports reached 283 million RMB, reflecting a 6% year-on-year increase, showcasing the effectiveness of cross-border e-commerce strategies [5].