儿童滑步车

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骑行热助力滑步车升温,儿童运动新宠怎样传递“骑士精神”?
Mei Ri Jing Ji Xin Wen· 2025-08-15 15:39
Core Insights - The Chengdu World University Games showcased the growing popularity of cycling and running as outdoor sports, with significant participation in triathlon events [1] - The children's balance bike market is emerging as a new segment, extending cycling culture to younger demographics and enriching cycling consumption scenarios [1][4] - The number of registered companies in the children's balance bike sector has surged to over 3,600 by 2022, reflecting a growth rate of 17.1% from the previous year [4] Industry Trends - The cycling culture in Chengdu is well-established, with over 2 million cyclists and daily shared bike rides exceeding 2.2 million, making it a leading city for cycling in China [4] - Balance bikes are designed for children aged 18 months to 6 years, filling a gap in the market for sports toys aimed at children under three [4] - The rise of cycling clubs has contributed to the sustainability of the balance bike market by promoting family-oriented activities and competitions [5] Market Dynamics - The price range for children's balance bikes varies from approximately 300 to 2,000 yuan, with over 20 brands currently available in the market [5] - The number of balance bike competitions is increasing, from national leagues to local events, attracting a growing community of cycling enthusiasts [5] - However, commercialization has introduced challenges, including unqualified clubs and substandard products, which could complicate the market landscape [6] Health and Development - Medical professionals recognize balance biking as an "intelligent sport," beneficial for children's physical and cognitive development [9] - Emphasis is placed on the importance of balanced training for children, avoiding excessive competition and focusing on enjoyment rather than performance [9]