Core Viewpoint - The children's cosmetics market in China is rapidly growing, with over 28,000 registered products as of the first half of this year, highlighting the increasing demand for safe and effective products tailored for children [1]. Group 1: Market Overview - The children's cosmetics market includes a wide range of products suitable for children under 12 years old, focusing on functions such as cleansing, moisturizing, and sun protection, rather than just makeup [1][3]. - The formulation of children's cosmetics prioritizes safety, essential efficacy, and simplicity, with specific claims allowed for different age groups [3][4]. Group 2: Product Safety and Regulations - Some products marketed as "children's makeup" are actually toys, which may not meet cosmetic safety standards and could contain harmful substances [6]. - Parents are advised to avoid using adult cosmetics on children due to the risk of skin irritation and allergic reactions [4][6]. - The "Little Gold Shield" symbol indicates products suitable for children, but it does not guarantee higher quality [11][13]. Group 3: Purchasing Guidelines - Parents should be cautious of misleading claims such as "food-grade" cosmetics, as these do not exist and can be misleading [14]. - It is recommended to purchase small-sized products due to children's lower usage amounts and to ensure longer shelf life [16]. - For sun protection, children under 6 months should avoid sunscreen and rely on physical barriers, while those over 2 years can use "Little Gold Shield" labeled sunscreens [17][19]. Group 4: Usage Recommendations - First-time users should test products on a small area of the child's skin to check for adverse reactions before broader application [21].

Core Viewpoint - The article highlights the increasing sales of children's sunscreen products during the summer season, while raising concerns about the lack of proper labeling and safety standards in the market, particularly regarding the absence of the required "Little Gold Shield" certification for children's cosmetics [1][2][3]. Regulatory Compliance - According to the "Regulations on the Supervision and Administration of Children's Cosmetics," children's cosmetics must display the "Little Gold Shield" certification on their packaging [2][3]. - Many parents are unaware of this requirement and often rely on sales personnel for recommendations when purchasing children's sunscreen products [2]. Market Concerns - Investigations reveal that several children's sunscreen products sold online do not have the "Little Gold Shield" certification, with some products falsely claiming to be suitable for infants and young children [2][3]. - Complaints from consumers indicate that children have experienced allergic reactions after using these products, raising concerns about the accuracy of ingredient claims and the effectiveness of the products [1][2]. Product Safety and Recommendations - The Jiangsu Consumer Protection Committee's research indicates discrepancies between product labeling and actual ingredient testing, with some products marketed as sunscreen lacking the necessary protective qualities [3]. - Experts recommend that parents choose physical sunscreens with SPF values between 15 and 30, which cover both UVA and UVB rays, and suggest combining sunscreen with physical protection methods like clothing and umbrellas for children [3][4]. Health Risks - Medical professionals warn that children's respiratory systems are more vulnerable to chemical substances found in sunscreen sprays, which can lead to respiratory issues and allergic reactions [4]. - It is advised that children under six months should not use sunscreen, while those aged six months to two years can use physical sunscreens, and children over two years can use specially formulated products [4].