中国质量新闻网讯 连日来，江苏省仪征市市场监管局新城分局以"药品安全 监管为民"为主题，组织开 展2025年"药品安全宣传周"宣传活动。 深入辖区企业、社区、学校，通过发放宣传手册、张贴宣传海报等方式向企业职工、社区老人、学校学 生等群体科普用药知识，内容涵盖过敏疾病用药注意事项、自测血压方法、中药煎煮要点、儿童化妆品 选购提醒等。此外，从科学用药角度，对混淆药品名称、多种药品盲目同服、忽视药品不良反应及禁忌 等常见的用药误区作出提醒，进一步加深群众药品安全意识。 下一步，该分局将进一步优化宣传方式，持续推动药品安全科普宣传，助推药品安全社会共治，织密药 品安全"防护网"。（江苏省仪征市市场监管局 宦琪） ...

Investment Rating - The report does not explicitly provide an investment rating for the beauty industry Core Insights - The children's cosmetics market is experiencing rapid growth, with over 28,000 products expected to be registered in China by 2025, driven by strong consumer demand and an increase in parental acceptance [3] - The luxury beauty segment is facing challenges, with the global luxury market experiencing zero growth for two consecutive years, leading to a significant decline in sales in China [5] - The rise of niche and domestic brands is evident, with Chinese brands occupying 16 out of the top 20 spots on the Douyin beauty list in July [3] - The "blind box" sales model is gaining popularity on Douyin, stimulating consumer spending but raising concerns about product quality and after-sales service [5] - The beauty market is undergoing a brutal reshuffle, with many high-growth startups facing closure due to capital pressures and operational challenges [6] - The trend of "economic upward beauty" is emerging, characterized by bold colors and nostalgic aesthetics, reflecting consumer desires for emotional expression [6] - Brands are increasingly focusing on women's narratives and social responsibility, aligning marketing strategies with evolving gender perceptions [8] Industry Trends - The children's cosmetics market is projected to reach $2.36 billion by 2032, driven by the Alpha generation [3] - The luxury beauty segment is struggling, with a reported $5.7 billion loss attributed to reduced spending by Generation Z [5] - The "blind box" sales model has expanded into various sectors, including beauty, and is driven by Douyin's algorithms and consumer demand for surprise [5] - The average lifespan of brands in the clean beauty segment is only 3.2 years, highlighting the challenges faced by new entrants [6] - The nostalgic "economic upward beauty" trend is gaining traction, with brands leveraging this to market multifunctional and cost-effective products [6] - Women's marketing is shifting towards authentic needs and systematic strategies, with brands integrating gender equality into their social responsibility practices [8] - Light luxury brands are entering the fragrance market as a growth strategy, reflecting a shift from single product sales to lifestyle branding [8] Top Brand News - L'Oréal's performance in China has stabilized after five quarters of decline, but the overall North Asia market saw a 1.1% drop due to weak tourism retail [11] - Jinbo Bio has achieved significant growth in the medical beauty sector, with revenue increasing from 233 million to 1.443 billion yuan from 2021 to 2025 [12] - Pizhuan's new product line focuses on health-oriented whitening, combining traditional herbal culture with modern technology [12]

Core Viewpoint - The children's cosmetics market in China is rapidly growing, with over 28,000 registered products as of the first half of this year, highlighting the increasing demand for safe and effective products tailored for children [1]. Group 1: Market Overview - The children's cosmetics market includes a wide range of products suitable for children under 12 years old, focusing on functions such as cleansing, moisturizing, and sun protection, rather than just makeup [1][3]. - The formulation of children's cosmetics prioritizes safety, essential efficacy, and simplicity, with specific claims allowed for different age groups [3][4]. Group 2: Product Safety and Regulations - Some products marketed as "children's makeup" are actually toys, which may not meet cosmetic safety standards and could contain harmful substances [6]. - Parents are advised to avoid using adult cosmetics on children due to the risk of skin irritation and allergic reactions [4][6]. - The "Little Gold Shield" symbol indicates products suitable for children, but it does not guarantee higher quality [11][13]. Group 3: Purchasing Guidelines - Parents should be cautious of misleading claims such as "food-grade" cosmetics, as these do not exist and can be misleading [14]. - It is recommended to purchase small-sized products due to children's lower usage amounts and to ensure longer shelf life [16]. - For sun protection, children under 6 months should avoid sunscreen and rely on physical barriers, while those over 2 years can use "Little Gold Shield" labeled sunscreens [17][19]. Group 4: Usage Recommendations - First-time users should test products on a small area of the child's skin to check for adverse reactions before broader application [21].

Core Viewpoint - The newly released "Guidelines for Cosmetic Advertising in Beijing" aim to regulate advertising practices for children's cosmetics and general cosmetics, ensuring compliance with legal standards and protecting consumers from misleading claims [1][2][3]. Summary by Sections Children's Cosmetics Advertising - The guidelines specify that cosmetics for children aged 0-3 can only claim six functions: cleansing, moisturizing, hair care, sun protection (limited to skin), soothing, and refreshing. For children aged 3-12, four additional functions are allowed, including makeup removal and fragrance [2]. - Advertising for children's cosmetics must not include misleading terms like "food grade" or "edible," nor should it suggest effects like whitening, acne treatment, or hair removal, which are not appropriate for children [2][3]. Non-Children's Cosmetics Advertising - Non-children's cosmetics must not claim suitability for children under 12 or use phrases like "suitable for all" or "family use." Additionally, they cannot imply children's use through branding or packaging [3]. - The guidelines prohibit linking the "Little Golden Shield" symbol for children's cosmetics with claims of regulatory approval or quality certification [3]. Responsibilities and Compliance - Advertisers must ensure that spokespersons are at least 10 years old and can only endorse products they have used. Advertisers are responsible for the truthfulness and legality of their ads, while advertising platforms must prevent and stop illegal advertisements [4]. - The guidelines establish a "negative list" of 17 prohibited advertising scenarios, including unregistered products and those using banned ingredients. They also set 11 restrictions on advertising content, emphasizing that ordinary cosmetics cannot claim special effects [5]. Content Standards - The guidelines require that advertisements must express content in a healthy manner, aligning with socialist values and avoiding content that creates "appearance anxiety." Claims about product efficacy must be substantiated by registration and testing data [6]. - The guidelines cover all parties involved in cosmetic advertising within Beijing, ensuring a comprehensive management approach from design to publication [6].