Core Viewpoint - The home decoration market in China is facing significant challenges in 2025, marked by the recent shutdown of Liang Jia Ju and the financial troubles of other companies like Zhu Fan Er and Dong Yi Ri Sheng, indicating a shift from rapid growth to a more rational and competitive landscape in the industry [1][3]. Group 1: Company Challenges - Liang Jia Ju announced its closure due to long-term losses, increasing debt, and insolvency, highlighting the severe financial difficulties faced by the company [1]. - The official website of Liang Jia Ju is currently inaccessible, and its founding companies are in a state of operational irregularity, accumulating over 50 risk alerts [3]. - The lack of a risk warning mechanism has been identified as a critical factor in the rapid decline of previously successful companies in the home decoration sector [3]. Group 2: Industry Insights - The two main concerns for consumers in the home decoration industry are "funding safety" and "construction quality," with over 70% of users prioritizing these aspects in their decision-making [3][5]. - A report from Tu Ba Tu indicates a 120% increase in demand for paid quality inspection services, reflecting consumers' heightened focus on construction quality [5]. - Tu Ba Tu has introduced services such as "pay after renovation" and third-party quality inspections to enhance funding security and ensure construction quality throughout the renovation process [5].