Group 1 - The core event is the "New Students Wujiang Check-in Plan" organized by Wujiang Cultural Tourism Group, aimed at promoting local cultural and tourism resources to new students at Suzhou University [1] - The event features diverse cultural and creative products that attract students, enhancing their interest in Wujiang's local culture [1] - The initiative includes both offline and online activities, allowing students to engage with local attractions and share their experiences on social media for a chance to win local creative products [1] Group 2 - The event leverages the important timing of new student registration to create effective interaction between the city brand and the university demographic [2] - Wujiang Cultural Tourism Group offers exclusive discounts to students at various venues, including Suzhou Bay Grand Theatre and Suzhou Bay Digital Art Museum, enhancing the overall experience [2] - The initiative aims to increase the exposure of Wujiang's cultural tourism brand while fostering a sense of belonging among students towards the local area [1][2]