顶尖学府与冰雪胜地美好相遇 深秋的未名湖波光潋滟，博雅塔下书声琅琅，一场来自北国的冰雪之约在此浪漫邂逅。11月20日，由黑 龙江省文化和旅游厅主办的黑龙江省文旅人才招募季暨2025年黑龙江省冬季旅游宣推活动在北京大学隆 重举行。活动将龙江大地的冰雪盛景与发展机遇生动呈现在百年学府，开启了"冰雪"与"青春"、"引 才"与"兴业"深度交融的新篇章。 黑龙江省文化和旅游厅厅长何晶、副厅长钟华，北京大学会议中心主任胡新龙，以及来自黑龙江13个地 市文旅部门、重点文旅企业代表、新闻媒体记者、旅游博主和北大师生共同参与了此次活动，见证这场 跨越千里的冰雪盛宴。 胡新龙表示，此次北京大学首度与地方文旅携手，是落实党的二十届四中全会"以文化赋能经济社会发 展"的重要部署，将北大的文化底蕴与优势同龙江的资源优势、产业优势精准对接，未来双方将同向而 行，为特色文化和旅游发展注入新动能。 黑龙江省文化和旅游厅副厅长钟华在致辞中表示，黑龙江认真践行"冰天雪地也是金山银山"发展理念， 全面贯彻习近平总书记关于旅游发展的重要论述和视察黑龙江期间重要讲话重要指示精神，认真落实全 国旅游发展大会精神，推动冰雪经济高质量发展。黑龙江求贤若渴， ...

央广网三亚11月23日消息（记者 蔡文娟）近日，2025三亚啤酒节暨美好生活展（以下简称"2025三亚啤酒节"）在大东海广场火热开启。这场骤然点燃冬日 热情的盛大狂欢，以啤酒为媒，融合各色美食、音乐演艺、文旅消费等多元业态，打造多种新消费场景。开幕首日，多个话题登上话题榜单，以"啤酒+"多 元业态构建起"消费热力场"，实现口碑与营收的双重攀升，为三亚冬季旅游注入强劲动能。 啤酒节现场（央广网记者 蔡文娟 摄） 据了解，本次活动通过打破单一节庆边界，构建"核心会场+全城联动"的消费格局。在位于大东海广场的核心会场，10余家啤酒品牌带来近百款产品，50余 个美食摊位日均营业额超4万元，其中青岛啤酒、海岛记精酿等品牌单日销售额突破5万元，香辣鱿鱼、生猛海鲜等特色小吃摊位前的长队已是屡见不鲜。摊 主林先生透露："相比去年啤酒节，今年客流量至少增加三成，周末单日收入能达到去年的1.8倍。" 亚沙会元素的深度融入，成为引爆话题的新引擎。活动现场的特许商品展区内，数十款融合海南热带风情、亚沙会运动符号以及本土非遗文化的产品纷纷走 红，成为"爆款"。其中，"亚亚"系列毛绒玩具、冰箱贴、纪念邮品与徽章等商品，咨询及销售热度稳居 ...

"滴，支付成功！"随着最后一笔运费支付成功，"嘻啵妈妈"主理人阿卓长舒了一口气。望着快递小哥载 着满车包裹远去的身影，她才意识到双腿因久蹲核对订单、打包发货而来的麻麻的痛感。近两个月来， 她们团队每天奋战至深夜十一二点成了常态——备货、质检、发货……当晚，当寄往福建的最后一单包 裹顺利发出，5000份订单的项目画上圆满句号，且比原计划提前数日交付。每一个冰箱贴、每一枚胸 针、每一份扩香器，都承载着"嘻啵妈妈"的匠心，也开启了它们在文化数字版权交易平台"华藏"上的全 新旅程。借助区块链技术，这些手工艺品登上云端货架，拥有了独一无二的"数字身份证"，并实现 了"链上确权、链上交易"。 这批来自五湖四海的订单背后，是2000多公里外的高原妈妈们一针一线缝制出的增收希望。这是杭州在 数字赋能消费帮扶领域的又一次创新实践，凭借技术优势，深度融合四川省甘孜州巴塘县的文化特色， 让传统手工艺搭上数字快车，从雪域高原直抵全国各地的云端货架。此举不仅让巴塘的人文底蕴被更多 人"看见"，也为高原的"妈妈"们寻到了家门口灵活就业的增收路径。这场以数字之风激活传统非遗的协 作，为乡村振兴写下生动注脚。 借助杭州"数字之城"的优势 为 ...

今年群众性体育运动的高参与度，成为体育市场的一大亮点。在湖南永州这座小城，在正式比赛前，甚至都没有一个正规的赛事足球场。但经过短短两三个 月，这里却成为不少游客争相打卡的新目的地，体育场的"绿茵经济"也为当地拓展出更多新的消费业态。 球场赛事正酣，球迷们热情似火。但谁也想不到，这个球场竟然只用50多天就翻新成如今的样子。原先由于座位有限而抢不到票的球迷，一度都坐在树上观 赛，或者是垫着砖头踮起脚看比赛。而现在足球场的座位多达15000多个，吸引了不少外地游客。 湖南省足球联赛永州赛区新闻官 胡颖莹：我们的礼包也在不断地升级，之前我们展示的是农特产品，现在我们就挑选了一些像玩具文创产品等等。 从"一袋小橘子果干"到一个"自主IP文创产品"，今年，体育文创产业在永州萌出了新芽。距离球场不远的这个创意工作室内，设计人员刚刚完成一款新的潮 玩手办。 吸引游客的不仅是赛事，摆在座位上的赛事礼包也充满了玄机。 永州市壹禾生态文化创意传播有限公司项目部经理 王春琴：我们延伸了一系列的文创产品，足球的钥匙扣，纪念卡，还有冰箱贴。我们现在大概有十五六 款产品了。 在永州，当地以体育赛事为媒介，更多新的消费业态正在不断满足游客的 ...

Core Viewpoint - The "2025 Shanghai-Xinjiang Cultural Exchange Week" has been launched in Shanghai, celebrating the 70th anniversary of the Xinjiang Uyghur Autonomous Region, aiming to enhance cultural exchange and economic cooperation between Shanghai and Xinjiang [1][17]. Group 1: Event Overview - The event extends its cultural exchange activities beyond the Kashgar region to include the Caohua project area and Karamay City, focusing on five dimensions: cultural tourism industry connection, community cultural exchange, cultural markets, food sharing, and promotion of Xinjiang's cultural tourism [1]. - The main experience area, the "Pomegranate Market," is designed to embody the spirit of national unity, featuring a core theme of "nurturing" [1]. Group 2: Market Features - The market emphasizes seven core sections: "Silk Road Unity," "Shanghai-Xinjiang Integration," "Enjoy Xinjiang," "Cultural and Creative Heritage," "National Trend Old Brands," "Shanghai-Xinjiang Food Fashion," and "Shanghai-Xinjiang Selection," showcasing nearly 50 unique exhibition booths [4]. - Local counties from the Kashgar region, including Shache, Zepu, Yecheng, and Bachu, have set up booths to present their cultural products and specialties, highlighting the achievements of Shanghai's support for Xinjiang [5]. Group 3: Cultural Promotion - The event features diverse cultural performances, including professional shows and community talent showcases, facilitating deep cultural exchange between Shanghai and Xinjiang [8]. - A promotional conference aims to connect government and enterprises, helping Xinjiang's unique products reach national online sales channels [8]. Group 4: Culinary and Tourism Initiatives - The "Shanghai-Xinjiang Food Festival" promotes Xinjiang's culinary culture, with discounts offered through local dining platforms and travel agencies to encourage tourism to Xinjiang [14]. - Various cultural activities are organized across Shanghai's districts, including art exhibitions and film screenings, creating a vibrant cultural atmosphere [16].

Core Insights - The article discusses the rising trend of refrigerator magnets as cultural consumer goods, with prices surpassing that of the refrigerators themselves, highlighting a shift in consumer behavior and market dynamics [1] Group 1: Market Dynamics - Refrigerator magnets have become popular souvenirs, with some individuals spending tens of thousands on collections, far exceeding the cost of the refrigerators [1] - The National Museum's "Phoenix Crown" refrigerator magnet sold 145,000 units in three months, while the Tianhe Zaojing model priced at 168 yuan remains in high demand [1] Group 2: Material Comparison - The leading company in wooden refrigerator magnets reports annual sales exceeding 10 million units, emphasizing the environmental benefits and playability of wooden materials compared to metal and enamel [2] - Wooden magnets are generally priced between 20-80 yuan, while metal magnets range from 50-200 yuan, and enamel magnets are often custom-made, reflecting different target demographics and pricing strategies [2] Group 3: Value Proposition - The value of high-priced refrigerator magnets stems from both visible craftsmanship and underlying marketing strategies, with the company collaborating with prestigious institutions to create culturally rich products [3] - The incorporation of advanced technologies such as AR, sound recording, and LED effects enhances the appeal of these products [3] Group 4: Industry Challenges - The industry faces challenges such as product homogeneity leading to price wars and rampant counterfeiting, with 34% of refrigerator magnets on e-commerce platforms being counterfeit [4] - Many small manufacturers struggle with long delivery times, while leading companies benefit from robust supply chains [4] Group 5: Marketing Strategies - Innovative business models, such as the "blind box" approach, can significantly increase product repurchase rates by approximately 35% [6] - Focusing on the long-tail market can create ongoing consumer engagement after the initial purchase [6] Group 6: International Expansion - The leading company has a dominant position in the Japanese market and extensive coverage in Europe and Southeast Asia, but faces challenges in breaking cultural barriers for international expansion [7] - Effective cultural translation and collaboration between domestic and foreign IPs are essential for successful overseas marketing [7]

"如是莫高"第一季"石窟宝藏"单元不仅1:1复制呈现了莫高窟第17窟原貌，更借助老照片、复制文物等，讲述了藏经洞从发现到全球流散的百 年历史。在此基础之上，展览第二季以藏经洞文物数据回归为核心，增加11件海外珍贵遗失文物复制展品，展现文物数据回归在当今社会的重 要意义与价值。 北京商报讯（记者 吴其芸）11月11日，北京商报记者获悉，"如是莫高"敦煌艺术大展第二季将于11月12日在北京展览馆启幕。 展览新季将聚焦"寻找藏经洞"主题，增加敦煌复原服饰与复原乐器内容，增强展品的多样性与观赏性。同时展览将为观众提供内容更多元、形 式更丰富的艺术现场与学术活动，打造可融入、可感知的沉浸式互动观展模式。 此次增加的文物复制展品中，既有世界上现存最早的中医食疗学专著《食疗本草》、唐代重要的天文文物《紫微垣星图》、唐代针灸治疗的专 著《灸法图》等珍贵文献，也有《树下说法图》《千手千眼观音菩萨图》《降魔成道图》等绘画艺术精品。 "如是莫高"敦煌艺术大展第二季中不仅新增十余幅敦煌石窟供养人画像的临摹复制品，还展示了7套复原服饰艺术再现作品，包括莫高窟第130 窟男、女供养人服饰与于阗国王服饰，为观众认识敦煌服饰提供最直观的途径 ...

Core Insights - The article highlights the growing trend of cultural and creative products (文创产品) as a new consumer hotspot in the tourism sector, with tourists increasingly purchasing unique items to commemorate their travels [5][10]. Group 1: Market Trends - Cultural and creative products are becoming essential souvenirs for tourists, with items like fridge magnets and decorative accessories gaining popularity [5][6]. - Popular museums and tourist attractions are launching successful cultural products, such as the "Golden Mask" from Sanxingdui Museum and the "Phoenix Crown" from the National Museum of China, which are attracting high consumer interest [6][7]. - The market for cultural products is expanding, with over 1,030 city gift brands established across the country by April this year, showcasing local cultural characteristics and innovative developments [8][9]. Group 2: Consumer Preferences - Consumers prioritize the commemorative significance, cultural connotation, and aesthetic appeal when selecting cultural products, indicating a shift from practical value to emotional and experiential value [7][9]. - The "Chengdu Gifts" initiative reported 880,000 visitors and sales of 16,000 items during the recent holiday period, reflecting the strong consumer interest in cultural products that represent local culture [9]. Group 3: Industry Development - The rise of cultural products is fostering new job opportunities in design and IP operation, with over one million people currently employed in China's cultural industry [11]. - Collaboration between cultural institutions and educational entities is being encouraged to cultivate talent in the cultural product development sector, enhancing innovation and market responsiveness [12]. - Experts emphasize the need for creative professionals to possess innovative thinking and cross-disciplinary skills to effectively transform traditional culture into modern products [12].

Core Insights - The "Urban Commercial Quality Improvement Action Plan" aims to enhance urban commercial systems by promoting diverse consumption and supporting high-quality economic development [1][2] Group 1: Policy and Industry Trends - The plan emphasizes the dual approach of supply and demand, focusing on innovation and quality upgrades to meet diverse consumer needs while enhancing consumption willingness through optimized experiences [1][3] - The integration of culture, commerce, and tourism is highlighted as a key feature, aiming to create unique commercial landmarks that enhance urban soft power and attract international tourists [2][3] Group 2: Company Strategies - Companies are actively aligning their strategies with the plan, such as Beijing Yuanlong Yatu Cultural Communication Co., Ltd., which is expanding its C-end retail business and focusing on cultural IP collaborations [4][5] - The company is developing various products based on popular global IPs, which have received positive consumer feedback, indicating a successful integration of diverse business models [5]

Group 1 - The number of cultural and creative enterprises in China has shown a year-on-year increase over the past five years, reaching a peak in 2024 with over 1.282 million existing enterprises [1] - As of 2025, approximately 239,000 new cultural and creative enterprises have been registered, indicating a strong growth trend in this sector [1] - The phenomenon of high-priced refrigerator magnets, which can exceed the price of the refrigerators themselves, highlights the cultural and emotional value of creative products [1] Group 2 - Guangdong province leads in the number of cultural and creative enterprises, with over 192,000 enterprises, accounting for 14.98% of the national total [2] - Other provinces following Guangdong in terms of the number of cultural and creative enterprises include Zhejiang, Jiangsu, Shandong, and Hainan [2]