中秋国庆假期刚过，文旅消费热潮仍在持续，除了景区客流与夜游经济，各地博物馆与景区内的文创商店成为游客青睐的"打卡新地标"。 此外，浙江省博物馆以中国传统服饰元素"云肩"为灵感设计的冰箱贴、故宫博物院的"脊兽"、陕西历史博物馆的"唐仕女"、北京古代建筑博物馆的"天宫 藻井"等冰箱贴，也在市场和社交媒体上取得热烈反响。 这些爆款文创的成功，并非偶然。它们在设计上找到了"文化厚重感"与"当代轻盈感"的黄金平衡点——既有深厚的文化根基，又能契合现代审美。设计者 不再简单复制文物元素或提取图案，而是将博物馆文化深度融入现代审美与日常生活场景，通过材质、比例与色彩的再设计，让历史符号在当下语境中焕 发新生。 从纪念品到文化符号 中国国家博物馆推出的以明代孝端皇后凤冠为原型设计的文创冰箱贴，无疑是本轮文创热潮中的"顶流"。自上市以来累计销量突破100万件，带动凤冠IP 全系列产品销售额跨越亿元，创下中国国家博物馆近20年来单品及系列文创的销售纪录。 资料图 中新经纬摄 这类产品让传统文化从展柜走向生活，成为连接历史与当下、艺术与生活的"日常文化符号"。对于博物馆而言，文创冰箱贴不再只是纪念品，而是品牌传 播和文化再生的重要 ...

稍走两步，中国证券报记者就被丹东历史文化体验馆吸引了目光。走进体验馆一楼，朝鲜族汤饭香气四 溢、特色咖啡馥郁醇香、文创产品"软萌"可爱，游客们在品尝美食的同时，也能在文创展示区选购百余 种当地特色产品。 "我喜欢的明星是丹东人，上综艺节目时经常推介丹东，所以我在国庆中秋假期期间来丹东打卡。明天 启程回家，走前除了来这儿买些海鲜公仔，还买了一些冰箱贴和开瓶器，既有地域特色又精美好玩，打 算作为伴手礼送给朋友。"游客王女士拿着刚入手的一袋子文创产品说。 文旅消费一头连着民生幸福，一头连着经济发展。文旅市场的火爆也带动了当地经济的发展，热门景区 周边不断涌现具有当地特色的餐馆、温泉酒店等业态，也激活了烤海鲜、烤冷面等地摊经济。 丹东文旅产业的蓬勃脉动，背后是政府部门、金融机构以及相关企业握指成拳、同向发力的生动写照。 以丹东的国家级旅游休闲街区——安东老街建设为例，工商银行丹东分行在政府部门的组织协调下，根 据安东老街入驻商户小且散的经营特点，根据商户的实际经营情况和未来经营方向，为商户提供个性化 的金融服务方案，助力商户扩大经营规模、更新设备等，促进当地文旅产业发展。 丹东市政府有关部门此前表示，2025年丹东市 ...

非遗"潮玩"焕新 喜迎双节假期 2025年国庆遇上中秋，河南各地迎来客流高峰。当地博物馆、园区打造沉浸式消费新体验，吸引众多游客参与。 央视网消息：在北京，国庆中秋假期的文化活动丰富多彩。北京市八大处公园以"祝福祖国，幸福中国"为主题，推出全民拓福、非遗八大集等 特色活动。 在非遗八大集市上，有许多精致的小物件，比如这枚小书签，别看它小，可是凝结了三项非遗技艺，包括京式旗袍传统制作技艺、京绣技艺， 以及盘扣制作技艺，亮点多多，十分的精致。 除了逛集市，还能沉浸式学历史。在电波传情活动区，市民游客不仅可以体验电波情景破译与发报操作，还可以聆听"小小讲解员"们的生动讲 解，了解发报机的工作原理与红色电波发展史，在轻松的氛围里触摸历史脉络。 同时，国庆主题演出、生态照片展、萌趣人偶快闪等活动也将在公园持续开展，贯穿整个国庆中秋假期，为市民游客们提供假期文化休闲好去 处。 假期期间，"只有河南·戏剧幻城"除了增加剧目演出排期，优化排队服务等措施，还同步上新国潮文创，成为亮点。以地域文化为灵感的盲 盒、冰箱贴、布偶等产品，将传统与现代设计巧妙融合，深受游客青睐。同时，在园区各个非遗馆内，各种主题文创琳琅满目，馆内专门设 ...

大家好啊，我是老陈，最近网上炸锅了，美国宣称找到了"摆脱中国稀土"的神奇材料——氮化铁。不少网友看到这消息都笑了，直接来了句"这玩意在中 国就是做冰箱贴的"。咱们今天就来好好聊聊这个话题。 说起稀土，很多可能会陌生，但它其实就在我们身边。我们手里的智能手机、家里的空调、甚至是新能源汽车，都离不开稀土元素。 为啥稀土这么重要？因为它们有着独特的电子结构，能够在高温、强磁场等极端环境下保持稳定的性能。钕铁硼永磁材料、荧光粉、催化剂，这些高科技 产品的核心都是稀土元素。说白了，没有稀土，现代工业就玩不转。 如果把现代工业比作一道菜，稀土就像是那关键的调料。你可以用其他食材，但没有这个调料，味道就是不对。美国也明白这个道理，所以一直想方设法 要"去中国化"。 我们在商场买冰箱贴，里面那个黑乎乎的小磁铁，大概率就是氮化铁制成的。在中国，氮化铁大量用在日常磁铁、玩具、广告牌这些地方。 它的磁性能 力和稀土永磁材料相比，差距不是一星半点。要说用它来制造高性能芯片、军用设备，那真是天方夜谭。 从技术角度分析，氮化铁最多只能在一些对性能要求不高的场景下使用。但是现代高科技产业需要的是极致的性能、稳定性和可靠性。这些要求，氮化铁 ...

Group 1 - The core idea of the article highlights the transformation of the Six-Star Street in Yining, Xinjiang, into a popular tourist destination, showcasing its unique cultural and culinary offerings [1][3] - Six-Star Street features a diverse community with over 3,000 residents from 13 different ethnic groups, promoting cultural exchange and harmony among the locals [1][3] - The street has become a vibrant hub for tourists, who can experience local culture and take home unique Xinjiang products [3] Group 2 - The market at Six-Star Street offers a variety of handicrafts and local products, including colorful hats and fridge magnets, enhancing the shopping experience for visitors [5] - A flower car decorated with fresh lavender showcases local products such as essential oils, handmade soaps, and aromatherapy items, appealing to both aesthetic and sensory experiences [7] - The local community actively participates in cultural events, sharing traditional foods and drinks like milk tea with visitors, fostering a sense of joy and togetherness [8]

Core Viewpoint - The rise of medical-themed cultural and creative products in public hospitals is gaining popularity, with a focus on health education and avoiding excessive commercialization [1][2][3] Group 1: Market Trends - Medical-themed plush accessories, such as brain and gallbladder keychains, are becoming popular among consumers, especially younger demographics [1] - Hospitals are creating unique cultural products that resonate with their identity, leading to a "breaking the circle" trend in the market [1] - Personalized food items like mooncakes and pastries from hospitals are witnessing high demand, indicating public trust in hospital-produced goods [1] Group 2: Educational Impact - The primary role of hospital cultural products is to demystify medicine and promote health knowledge, using engaging designs to make health topics more accessible [2] - Hospitals are integrating IP characters into health education initiatives, creating emotional connections with the public [2] - There is a risk of misinformation if products contain anatomical inaccuracies, highlighting the need for a balance between accessibility and medical accuracy [2] Group 3: Professional Standards - Establishing a professional review mechanism is essential, involving medical experts, science communicators, and designers to ensure product integrity [3] - Sales personnel in hospital cultural shops should be trained in the medical knowledge behind the products to facilitate education through sales [3] - The challenge lies in balancing creativity with the sacredness of medicine, ensuring that cultural products respect the essence of health and life [3]

Group 1 - The core viewpoint of the articles highlights the successful integration of the health-focused lifestyle promoted by the show "Flowers and Youth Season 7" with the upcoming Mid-Autumn Festival, leading to a surge in consumer interest and engagement [1][3][7] - JD Health, as the exclusive title sponsor of "Flowers and Youth Season 7," has launched a special campaign that combines the show's IP with Mid-Autumn gifting scenarios, offering discounts and exclusive products related to the show [3][5] - The promotional strategy includes a straightforward discount offer of "30 off for every 300 spent" and a "1 yuan grab" event for popular health products, catering to the growing consumer preference for practical health gift boxes over traditional mooncake gift boxes [5][6] Group 2 - The product offerings include a range of health supplements featured in the show, such as vitamins and ginseng, along with limited edition merchandise that resonates with travel themes, enhancing the consumer experience [3][5] - Notable products include a star signature series featuring autographed photos from popular guests and collectible "star people" dolls, which have gained significant market attention [5] - The campaign provides clear guidance for consumers based on their needs, recommending specific health products for different demographics, such as seniors and working professionals, thus addressing the evolving health consumption trends [5][6]

Group 1 - The 22nd East Expo has a total exhibition area of 160,000 square meters, featuring over 3,200 enterprises from 60 countries, with a strong focus on ASEAN countries [5][6] - Popular products include Malaysian durian ice cream, which won a gold award last year and continues to attract significant attention this year [5][6] - Local Guangxi agricultural products are also performing well, with nearly 200 agricultural enterprises and over 1,000 products showcased, highlighting innovative packaging and flavors [6][8] Group 2 - The event has introduced new exhibitors, such as Philippine textiles and Malaysian probiotics, enhancing the diversity of offerings [6] - The public open day has been extended to two days since last year, improving visitor experience and satisfaction [8] - Interactive activities and creative merchandise, such as fridge magnets and canvas bags, have added a fun element to the exhibition, enhancing visitor engagement [7]

Core Viewpoint - The "Hetian Quality Products" consumption season event in Tianjin aims to promote regional economic development and cultural exchange through a public brand created in collaboration with the Hetian region [1] Group 1: Event Overview - The event features a new mechanism combining "consumption assistance, postal e-commerce, and media promotion," including innovative programs like "TV Bazaar" and interactive experience areas [3] - The event showcases various local agricultural products such as dates, roses, and sweet melons, attracting significant public interest [5] - The event runs from September 19 to September 21, open daily from 10:00 to 16:00, providing a cultural and culinary experience for Tianjin residents [13] Group 2: Product Highlights - Popular products include sweet glutinous corn, praised for its perfect balance of sweetness and stickiness, benefiting from the unique growing conditions in Xinjiang [5] - Local delicacies such as spicy chicken, lamb skewers, and beef noodles are available, with lamb sourced directly from Xinjiang [7] Group 3: Marketing and Promotion - The promotional strategy has been upgraded, utilizing a multi-channel approach to enhance brand recognition and event impact [9] - The event is expected to help over 80 Hetian enterprises expand their sales channels, with an anticipated sales growth of over 20% for featured products [11]

9月9日，参观者在服贸会展厅参观"数智骨科手术室"。新华社记者肖潇摄 在2025年中国国际服务贸易交易会现场，文旅服务成为亮点。从智慧旅游客服到AR体验项目，从新潮 有趣的文创产品到精彩纷呈的异域风情，一系列新场景、新产品、新服务吸引无数观众驻足，呈现出文 旅融合发展的生动场景。 科技赋能带来文旅新体验 "你能推荐一下附近的旅游景点吗？"在文旅服务专题展上，一名观众蹲下身，与一只黄色的四足机器人 交流起来。这款马蜂窝展出的"AI小蚂ROBOT"化身智能导游，回答问题后，迈着轻快的步伐走在展厅 中，引来不少观众与之合影。 "它不仅能陪游客游览景区，还可以讲解景点故事，通过肢体语言与游客互动，目前已经在贵州千户苗 寨等多个景区、博物馆投入应用，很受游客欢迎。"展区工作人员康勤介绍。 在颐和园展台，"智慧客服"AI数字人同样成为全场焦点。一位观众与名为"小颐"的AI客服对话后，不到 一秒就生成了一份详细的游览行程单。她连连称奇："做旅游计划方便多了！" 在服贸会展区，人工智能、虚拟现实、数字化等技术为文旅赋能，碰撞出了精彩"火花"。 "这是可以实现全感官交互体验的作品，通过科技进行实景复原。"北京无境视觉科技有限公 ...