Core Insights - The keyboard and mouse remain essential tools for consumers, with nearly 90% considering them necessities, and over 60% using them for more than 6 hours daily [1][5][9] Consumer Trends - Comfort, performance enhancement, and personalized design are the top three reasons for purchasing or upgrading keyboards and mice, with ergonomic design and quiet operation being the primary concerns in office settings [1][11] - Game players are the main consumer group for keyboards and mice, with over 70% owning multiple devices and nearly 60% frequently upgrading for new features [2][12] Gaming Segment Insights - Over 80% of hardcore gamers pursue high-performance peripherals, driven by performance needs, configuration anxiety, and the desire for an immersive experience [2][14] - The trend of using different devices for various gaming scenarios is becoming the norm, with nearly 60% of deep players changing equipment based on game type [2][16] Market Dynamics - The term "gaming" is evolving into "e-sports," with 75.9% of respondents aware of e-sports keyboards and mice, indicating a shift in consumer perception towards high performance and lifestyle representation [2][19][23] - The search volume for "e-sports keyboard" and "e-sports mouse" has increased significantly, outpacing traditional gaming-related searches, reflecting a shift in consumer behavior [3][23] Product Preferences - Players define ideal e-sports devices with features like ergonomic design, durability, and precision, with magnetic and optical keyboards becoming the preferred categories [3][26][27] - The sales of magnetic keyboards surged by 225% year-on-year, with high-end models seeing even greater growth, indicating a strong market trend towards premium products [4][27] Industry Evolution - The gaming peripheral market is transitioning from niche products for professionals to mainstream consumer goods, driven by the influence of hardcore gamers on broader consumer preferences [42][43] - The industry is witnessing a "top-down" professionalization upgrade, where high-end features are becoming standard in mainstream products, reshaping consumer expectations [42][43]