Core Viewpoint - Zhidi Technology (301503) focuses on computer peripherals, enhancing human-computer interaction through innovative products [1] Product Overview - The main products of the company are computer peripherals, specifically designed for human-computer interaction scenarios [1] - The magnetic axis keyboard utilizes Hall effect-based magnetic induction chips instead of magnetoelectric storage chips [1] Product Features - The application of magnetic induction chips allows the magnetic axis keyboard to have adjustable trigger key travel, high-speed response, and pressure detection capabilities [1] - These features provide a richer user experience in various human-computer interaction scenarios [1]

Core Viewpoint - The company, Zhidi Technology (301503.SZ), focuses on computer peripherals that enhance human-computer interaction, particularly through its magnetic axis keyboard technology [1] Group 1: Product Overview - The main products of the company are computer peripherals designed for human-computer interaction scenarios [1] - The magnetic axis keyboard utilizes Hall effect-based magnetic induction chips instead of magnetoelectric storage chips, which enhances its functionality [1] Group 2: Product Features - The application of magnetic induction chips allows the magnetic axis keyboard to feature adjustable trigger key travel, high-speed response, and pressure sensitivity detection [1] - These features provide a richer user experience across various human-computer interaction scenarios [1]

Core Viewpoint - The company, Zhidi Technology (301503.SZ), focuses on computer peripherals that enhance human-computer interaction, particularly through its magnetic axis keyboard utilizing Hall effect magnetic sensing chips instead of magnetoelectric storage chips [1] Group 1: Product Features - The magnetic axis keyboard features adjustable trigger key travel, high-speed response, and pressure detection capabilities, providing a richer user experience in various human-computer interaction scenarios [1]

Core Viewpoint - The company, Zhidi Technology, reported significant growth in its first half of 2025, driven by increased demand in the computer peripherals industry and successful implementation of core technology innovations and global capacity expansion strategies [1][2]. Financial Performance - The company achieved operating revenue of 672 million yuan, a year-on-year increase of 23.95% [1] - Net profit attributable to shareholders reached 51.19 million yuan, up 19.25% compared to the same period last year [1] - The net profit after deducting non-recurring items was 50.54 million yuan, reflecting a growth of 20.18% year-on-year [1] Capacity Expansion - In response to sustained market demand, the company is focusing on capacity expansion as a foundation for growth [1] - The company is accelerating the implementation of domestic fundraising projects and enhancing capacity construction in its Vietnam subsidiary to optimize the global supply chain [1] - The total number of employees increased to 3,211, a growth of 21.05% from the beginning of the year [1] Research and Development - The company increased its R&D expenditure to 34.30 million yuan in the first half of 2025, a year-on-year increase of 22.06% [2] - R&D efforts are focused on three main areas: deep iteration of magnetic axis keyboard products, development of environmentally friendly materials, and optimization of wireless connection technology [2] ESG and Sustainability - The company has integrated sustainable development concepts into its operations, achieving positive results in ESG management, with its latest report rated AA by Wind, an improvement from last year's A rating [2] - The company is committed to "ecology first, green development," effectively reducing carbon emission intensity per unit of output through measures like clean energy substitution [2] Market Strategy - The company has established long-term stable partnerships with numerous international computer manufacturers and peripheral brands, with products sold in major markets such as Europe, North America, and Japan [2] - The company aims to deepen cooperation with existing customers while actively exploring new customer resources, leveraging the recovery of the PC industry [2] Future Outlook - The company plans to continue advancing fundraising project construction, increasing R&D investment, deepening customer cooperation, and actively addressing risks related to supply chains, exchange rates, and trade environments to seize industry development opportunities for sustainable growth [3]

Group 1: Industry Trends and Company Strategy - The esports industry is experiencing significant growth, leading to increased demand for gaming peripherals, which the company plans to leverage by focusing on high-end products like magnetic axis keyboards [2][3] - The rise of remote work and online education is changing the demand structure for computer peripherals, prompting the company to enhance its product strategy to meet these new needs [3] - The company aims to deepen its presence in the esports market and optimize product experiences through technological upgrades [2][3] Group 2: Financial Performance - In Q1 2025, the company achieved a revenue of CNY 305 million, representing a year-on-year growth of 32.9% [3][5] - For the year 2024, the company reported a revenue of CNY 1.324 billion, a 49.01% increase compared to the previous year, and a net profit of CNY 115 million, up 72.49% [4][12] - The company’s R&D investment for the year was CNY 58.7 million, reflecting a 32.27% increase, focusing on enhancing product competitiveness and user experience [12] Group 3: Market Expansion and International Strategy - The company employs an ODM model to collaborate with international brands, supplying peripherals like keyboards and mice, with a sales network covering Europe, North America, and Japan [4][5] - The company plans to continue strengthening partnerships with international clients and expand its market presence through effective resource sharing and collaboration [5][6] Group 4: Product Development and Innovation - The company is advancing its new product development projects, focusing on key technology indicators and performance optimization, with plans to accelerate the launch of new products [7][12] - The product categories with the highest sales in 2024 were keyboards (48.72%), mice (21.35%), and keyboard-mouse sets (23.76%) [12] - The company is committed to continuous innovation in product design and technology, aiming to enhance user comfort and operational efficiency [12] Group 5: Future Outlook and Shareholder Returns - The company maintains an optimistic outlook for 2025, supported by strong order volumes and ongoing capacity expansion projects in Zhuhai and Vietnam [5][6] - A shareholder return plan has been established, proposing a cash dividend of CNY 6.5 per 10 shares, totaling CNY 52 million, pending approval at the annual shareholder meeting [8][12]