Core Insights - Short-form dramas are projected to generate global revenue of $11 billion by 2025, highlighting their rapid growth in the mobile-first video entertainment sector [1] - The revenue from short dramas is expected to be nearly double that of free ad-supported streaming television (FAST) channels, which are projected to reach $5.8 billion by the end of this year [1] - Over 60% of short drama revenue comes from subscriptions or transactional payments, with average revenue per user (ARPU) potentially reaching $20 per week or up to $80 per month, indicating strong monetization potential [1] Market Dynamics - China accounts for 83% of total revenue due to its large audience and mobile viewing trends, while the U.S. leads the international market outside of China, followed by Japan, South Korea, the UK, and Thailand [1] - The audience is increasingly willing to pay for content that captures their attention instantly, despite shorter attention spans, which enhances engagement and commercial viability [2] Industry Evolution - Short dramas are expected to become a core component of the digital entertainment ecosystem, bridging social video and traditional scripted television [2] - The rise of short dramas signifies a transformation in global viewing behavior, marking the next phase in the development of digital content [2]