□ 本报记者 宋晓华 "找爆款难，找靠谱供应链更难。"这是全国跨境电商卖家共同的痛点。来江苏"淘金"吧，这里已形成30 多个跨境电商特色产业带，覆盖机电产品、纺织服装、五金工具、建材家居、户外用品等多个领域。 江苏做跨境，优势在哪里？优势在于产业带、营商环境，在于商家深谙"讲好江苏故事"的流量密码。 "指尖选择"直抵工厂产线 常熟（越南胡志明）会客厅的展台上，一床亚麻夏被被反复摩挲；美国亚马逊跨境店铺订单后台，款式 众多的兔毛毯被不断加购……这些来自全球的"指尖选择"，正沿着数字链路，迅速抵达常熟工厂产线。 据常熟海关统计，今年1—7月，常熟纺织服装出口达129.1亿元，其中通过跨境电商模式出口同比增长 163.7%，占纺织服装出口的比重持续提升，成为外贸增长的重要引擎。 江苏星好月圆公司从事纺织生产多年，其朝拜毯、兔毛系列等产品融合非遗工艺，很受市场青睐，沙发 套系列更以多品类、上千种花色成为拳头产品。让这些产品走向全球市场的，正是企业在跨境电商渠道 的多维布局：阿里国际站精准对接海外企业订单，东南亚虾皮、拉赞达平台直达终端消费者……该公司 负责人高燕介绍，今年1—7月，跨境电商渠道为他们带来近2000万元 ...

Group 1 - The core pain point for cross-border e-commerce sellers in China is finding reliable supply chains, with Jiangsu province emerging as a hub with over 30 specialized industrial belts covering various sectors [1] - Jiangsu's advantages in cross-border e-commerce include its industrial belts, business environment, and the ability of merchants to effectively tell the "Jiangsu story" to attract traffic [1] - In the first seven months of this year, Changshu's textile and apparel exports reached 12.91 billion yuan, with cross-border e-commerce exports growing by 163.7% year-on-year, becoming a significant driver of foreign trade growth [2] Group 2 - Jiangsu's cross-border e-commerce innovation is characterized by the "industrial belt + cross-border e-commerce" model and the application of new technologies like AI, creating a unique development path for the province [3] - Small and micro enterprises in Jiangsu are increasingly participating in international trade through cross-border e-commerce, with success stories emerging from platforms like TikTok [4] - The Wuxi airport has seen a significant increase in cross-border e-commerce shipments, with nearly 11 million packages exported as of August 18, 2025, doubling from the previous year [6] Group 3 - Nanjing's cross-border e-commerce public service platform reported an import and export total of 7 billion yuan in the first half of the year, a 47.6% increase year-on-year, with the average company registration time reduced from 20 to 5 working days [7] - AI technology is being increasingly applied in cross-border e-commerce for product selection, marketing, supply chain management, and compliance, enhancing efficiency and reducing costs [7] - Emerging markets, particularly in Southeast Asia and Africa, present significant growth opportunities for Jiangsu's cross-border e-commerce sector as global consumer demand diversifies [7]