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入境游规划师:一人分饰多角,让“老外”嗨游中国游中国
Si Chuan Ri Bao· 2025-07-22 00:25
Core Viewpoint - The rise of inbound tourism planners in China is driven by increased foreign tourist arrivals and the need for personalized travel experiences, highlighting a new career path in the tourism industry [4][5][8]. Group 1: Inbound Tourism Growth - The number of inbound foreign tourists at Chengdu's port reached 385,400 in the first half of the year, a 58% increase year-on-year [4]. - During the first nine days of the summer travel season, over 13,000 foreign tourists entered through Chengdu's airport, marking a 61.4% increase [4]. - The influx of tourists is attributed to the upgraded visa-free policies and the growing interest in Chinese culture, particularly from Southeast Asian countries [6][7]. Group 2: Role of Inbound Tourism Planners - Inbound tourism planners, like Qin Mao, differentiate themselves from traditional tour guides by offering personalized travel itineraries based on tourists' preferences [5][6]. - The profession requires fluency in foreign languages, cultural knowledge, and strong communication and marketing skills to effectively cater to diverse tourist needs [8]. - Social media serves as a primary channel for inbound tourism planners to attract clients, showcasing their ability to provide unique local experiences [6][7]. Group 3: Industry Support and Development - The Sichuan and Chengdu governments have implemented policies to enhance services for foreign tourists, including streamlined customs processes and improved payment systems [7]. - The demand for inbound tourism planners is expected to grow as the global tourism industry recovers, emphasizing the importance of humanized service despite advancements in digital tools [8]. - Educational institutions are encouraged to adapt their curricula to include knowledge relevant to this emerging profession, such as regional studies and consumer psychology [8].