Core Viewpoint - The 36th Shanghai Tourism Festival aims to create a high-level festival platform that integrates culture, tourism, commerce, and sports, promoting a multi-dimensional experience for visitors and enhancing economic circulation in Shanghai [5][11]. Group 1: Festival Overview - The festival has entered its "classic activity season" with a focus on inclusivity across all age groups, industries, and geographical areas [5]. - This year, the festival has expanded to include sub-venues in five cities: Ningbo, Yancheng, Mianyang, Kashgar, and Shigatse, enriching the festival's content and outreach [5]. Group 2: Parade Highlights - The parade featured 25 floats and 24 performance teams, showcasing a variety of artistic forms such as brass bands, bagpipes, folk dances, cheerleading, and artistic gymnastics [7]. - Notable floats included "Zhou Tongxue's Summer Tour," which utilized the Zhou Tongxue IP and interactive installations to engage younger audiences, and floats from Eastern Airlines and Douyin that conveyed stories of openness and cooperation in Shanghai [9]. Group 3: Visitor Experience Enhancement - The festival aims to enhance the experience for domestic and international tourists through the "Huxiaoyou" one-stop smart tourism platform and the "Inbound Pass" multilingual service system [11]. - The event serves as a window to showcase the world-class IP of the Shanghai Tourism Festival and its international outreach [11].