Group 1: Company Overview - Hongqi Chain officially held its 2024 annual shareholder meeting on May 15, with key executives in attendance [2] - In November 2024, the controlling stake and actual controller of Hongqi Chain changed to Sichuan Shantou Investment Co., Ltd. and Sichuan Provincial State-owned Assets Supervision and Administration Commission, respectively [2] - The company reported a total operating revenue of 10.123 billion yuan for 2024, remaining stable compared to the previous year, while the net profit after deducting non-recurring gains and losses was 477 million yuan, a decrease of 13 million yuan year-on-year [2] Group 2: Financial Performance - The main business revenue for Hongqi Chain was 9.371 billion yuan, reflecting a growth of 0.23% compared to the previous year [2] - The decline in overall performance was primarily attributed to a decrease in investment income, with the company recognizing a cumulative income of 122 million yuan from its investment in Xinwang Bank, down nearly 30 million yuan from the previous year [2] Group 3: Market Position and Strategy - The retail convenience store industry is facing increasing competition, with large supermarkets experiencing a wave of store closures [4] - Hongqi Chain emphasizes the importance of continuous innovation and scientific management, having developed the "Hongqi Cloud Platform" to enhance decision-making efficiency across the supply chain [4] - The company has been actively integrating online and offline operations, achieving over 1 billion yuan in sales through Douyin live streaming in 2024 [4] Group 4: Product and Service Expansion - Hongqi Chain has introduced a variety of products, including coffee, meals, and fresh produce, to meet diverse consumer needs [5] - The company has over 3,000 stores, primarily concentrated in the Chengdu area, and aims to expand into second and third-tier cities in Sichuan [5] - As a state-owned enterprise, Hongqi Chain is committed to promoting local products and enhancing shopping environments to improve market competitiveness [5]

公告还提到，2024年，公司围绕主业，多措并举。当中包括，公司持续深化线上线下融合发展，进一步激发消费新活 力。2024年公司一方面持续加码与社交电商平台的合作，依托平台自身流量优势为公司提供更高的曝光率和转化率， 抖音直播在报告期常态化、高频次运营，力推爆品和全品类购物卡，实现了超10亿元的销售额。同时，通过线下核销 的方式引流至线下门店，沉淀私域流量激发复购率，促成消费者的常态化购买习惯；另一方面，公司积极对接主流消 费场景，成为全国首个支付宝"碰一碰"会员数字化合作伙伴，付款流程进一步简化，用户体验显著提升。 2024年，因公司内部持续提质增效要求等因素，公司主动对尾部门店进行了优化调整，关闭了没有利润贡献的收入来 源；此外，在数字化转型过程中，公司逐步实现了组织的扁平化管理，提升了组织效能和运营效率，降本增效在经营 的各个环节落地生根。2024年公司三项期间费用均同比下降，其中管理费用同比下降3.79%，有效对冲了环境变化对 经营业绩的影响。 同日，红旗连锁另公告称，2025年一季度，公司实现营业收入24.79亿元，同比下降7.17%。报告期内实现归属净利润 1.57亿元，同比下降4.15%。 （企业 ...