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【资讯】摘得全国涂料行业第一,嘉宝莉究竟是如何玩转抖音的?
Sou Hu Cai Jing· 2025-06-06 14:41
Core Insights - The increasing reliance of consumers on online shopping, particularly among younger demographics, is driving paint companies to adopt an "online traffic + offline experience" model to enhance customer loyalty [1] - Jia Baoli has achieved significant success in online marketing, ranking first in the domestic paint industry according to the latest Douyin home service brand list [1][3] - The company has received official support from Douyin for its marketing efforts, launching a strong advertising campaign in key urban areas [3] Group 1: Marketing Strategies - Jia Baoli utilizes a comprehensive digital tool called the "All-Domain Engine System," which integrates product, service, content, data, and community to streamline customer acquisition and retention [4] - The company has distributed over 100,000 new traffic forms nationwide, generating over 1 billion yuan in sales [6] - Jia Baoli aims to continuously innovate its marketing strategies to assist distributors in customer acquisition and efficient conversion [8] Group 2: Brand Positioning - Jia Baoli has established itself as a leader in the home building materials industry, winning multiple awards on the Douyin platform, including the top rank in the local life service paint category for 2024 [3] - The brand's advertising presence in major shopping centers has created a strong brand influence and visibility [3] - The company's focus on digital transformation positions it as a frontrunner in the industry, leading new developments [8]