Core Viewpoint - Huazhu Group reported a revenue of 5.4 billion yuan in Q1 2025, a year-on-year increase of 2.2%, with hotel operating revenue reaching 22.5 billion yuan, up 14.3% year-on-year [1][2] Financial Performance - The number of operating hotels reached 11,685 with a total of 1,142,158 rooms, including 11,564 hotels in China [2] - In Q1 2025, 694 new hotels opened while 155 closed, with a total of 2,865 hotels awaiting opening, showing a slight decrease due to rapid openings and proactive pipeline management [2] - The overall occupancy rate (OCC) was maintained at 76.2%, reflecting a balance between efficiency and scale [2] Market Trends - The average daily rate (ADR) was 272 yuan, and the average revenue per available room (RevPAR) was 208 yuan, influenced by last year's rapid increase in hotel supply [4] - There is a strong demand for high-quality hotel products, with mid-to-high-end hotels seeing a 36% year-on-year increase, totaling 933 hotels, and 523 mid-to-high-end hotels awaiting opening, a 22% increase [4][7] Strategic Initiatives - Huazhu is focusing on upgrading its "Golden Triangle" brands (Hanting, Quanjing, and Juzi) to meet consumer demand for high cost-performance products, with significant increases in the proportion of upgraded products [2] - The membership program, Huazhu Club, has grown to nearly 280 million members, contributing to a 5.4 percentage point increase in room nights booked through the central reservation system [7] - The company has introduced a digital product for hotel GOP management, integrating seven cost modules to help franchisees achieve more precise cost control [7] Global Expansion - Huazhu Group is steadily advancing its overseas business, with RevPAR for international operations increasing by 12.7% year-on-year, driven by a 2.8% increase in ADR and a 5.3 percentage point rise in occupancy rate [7] Future Outlook - The company aims to continue balancing scale and efficiency, contributing to the high-quality development of the Chinese hotel industry through strategic focus and effective execution [8]