全新一代中国专属信息娱乐系统
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赋能本土创新,保时捷中国研发中心上海启幕
Zhong Guo Jing Ji Wang· 2025-11-06 03:47
Core Insights - The official opening of the Porsche China R&D Center in Shanghai marks a significant milestone in Porsche's "In China, For China" strategy, enhancing local innovation capabilities [1][3] - The new 10,000 square meter R&D center is Porsche's first large-scale overseas R&D base outside Germany, integrating existing resources to respond more agilely to local customer expectations [3][5] Group 1: Strategic Importance - Porsche's global chairman, Oliver Blume, emphasized that the R&D center serves as a strategic pillar to connect German engineering with China's digital future, enabling faster actions and broader learning [3][10] - The center consolidates Porsche's existing R&D resources in China, including the technology department and digital technology, into a more autonomous entity [3][5] Group 2: Focus Areas - The R&D center is currently focused on developing infotainment systems and driver assistance solutions tailored for the Chinese market, significantly speeding up the R&D cycle from years to months [5][7] - The first major outcome is a new generation infotainment system, set to launch in mid-2026, featuring AI voice assistants and 3D vehicle displays, designed by a local team [7][8] Group 3: Market Commitment - Porsche has been deeply engaged in the Chinese market for over 30 years, establishing various offices and departments to better cater to local consumer preferences [8][10] - The R&D center is seen as a crucial complement to the Weissach R&D center, leveraging China's rapidly developing tech ecosystem to provide unique automotive products [10]