Core Viewpoint - Dongfeng Nissan is transforming its brand image and technology to align more closely with new energy vehicle (NEV) players, emphasizing local development and innovation in response to the competitive Chinese market [1][3][11]. Group 1: Technological Innovations - Dongfeng Nissan unveiled a new energy technology system, including the "Tianyan" architecture and four key technologies: a highly integrated 1 4-in-1 intelligent electric drive, AI zero-pressure cloud mattress seats, end-to-end large model high-level intelligent driving, and comprehensive intelligent anti-motion sickness technology [1][9]. - The N7 model represents the first vehicle designed and developed in China, showcasing Dongfeng Nissan's commitment to local innovation and marking a new beginning for the brand [2][3]. - The N7 features advanced intelligent driving capabilities developed in collaboration with Moment, achieving industry-leading performance in various driving scenarios [7][11]. Group 2: Brand and Marketing Strategy - Dongfeng Nissan is focusing on brand marketing by involving all employees in the brand-building process, which has elevated the overall image of the Nissan brand [2][16]. - The company is establishing dedicated NEV stores and optimizing the car purchasing process to enhance customer experience, moving away from traditional sales attire to a more youthful approach [2][17]. - The new brand proposition "Enjoyment by NI" reflects a shift towards consumer-centric marketing, aiming to resonate with younger demographics [16]. Group 3: Investment and Future Plans - Dongfeng Nissan plans to invest over 10 billion yuan in R&D over the next three years, with a goal to launch five new energy models by the end of 2026, covering various powertrain types [3][13]. - The company is expanding its technical team to 4,000 members to support its ambitious development plans and ensure competitiveness in the rapidly evolving market [13][16]. Group 4: Collaboration and Supply Chain - Dongfeng Nissan is updating its supplier system to focus on local partnerships, collaborating with technology companies like Baidu and Gaode Map, in addition to traditional automotive suppliers [2][11]. - The company has signed a strategic cooperation agreement with Huawei to develop smart cockpit technologies, marking a significant step in its digital transformation [12]. Group 5: Market Positioning - Dongfeng Nissan aims to shed its traditional image and adapt to the competitive landscape of the Chinese automotive market, where local brands are gaining traction with higher technology offerings at lower prices [11][15]. - The N7 is positioned as a response to the growing demand for intelligent and electrified vehicles, reflecting the company's strategy to compete effectively against domestic brands [5][11].