Core Viewpoint - The Sichuan Provincial Government is promoting the integration of culture and tourism through the Second Original Song Competition, aiming to enhance local music events and create a platform for cultural exchange and tourism development [1][3]. Group 1: Mechanism Integration - The competition aims to innovate mechanisms by establishing a dual-track model of "online + offline" interaction, utilizing the Sichuan Observation Smart Media Platform to lower participation barriers and enhance audience engagement [3][4]. - New interactive features such as the "90-second challenge" and smart algorithms for song recommendations are introduced to facilitate user participation and transition from online to offline experiences [3][4]. Group 2: Scene Integration - The event will create immersive "music boxes" in popular tourist spots and commercial areas, providing a multi-functional space for music appreciation, interaction, and augmented reality experiences [4]. - This approach aims to create a complete cycle of "online attraction - offline experience - secondary dissemination," promoting mutual benefits between music and tourism [4]. Group 3: Industry Integration - The competition introduces a new outdoor live broadcast variety show, "Creation Music Record," featuring real-time audience interaction to guide the performance, effectively merging music with scenic tourism [4]. - This innovative model aims to inject vitality into local tourism by embedding music performances within natural landscapes, enhancing the overall experience for potential visitors [4]. Group 4: Communication Integration - The event will collaborate with national media platforms, including CCTV, to enhance visibility and reach, while also utilizing local media for continuous audience engagement [5]. - A comprehensive media strategy will be implemented to ensure widespread dissemination of the competition's content across various platforms, targeting different audience segments effectively [5]. - Compared to the previous year, this edition emphasizes technological empowerment, audience participation, and real-scene integration, further enhancing the brand effect and industrial value of the competition [5].