Group 1 - The second original song competition in Sichuan Province officially launched, running from August 2025 to January 2026, aiming to connect domestic and international creators through music [3][4] - The event is organized by multiple provincial departments and supported by major media and music platforms, including Tencent Music and CCTV [3][4] - The competition aims to enhance the influence and guidance of original music in China, discovering more talented musicians and works, and promoting the development of the music industry in Sichuan [3][4] Group 2 - The competition will be conducted in four phases: collection and selection (August to October), preliminary evaluation (September to November), final evaluation (late November to December), and showcasing award-winning works (end of December to early January 2026) [4][5] - This year's competition features broader work collection channels, innovative selection methods, and stronger promotional efforts, including a "national ranking" mechanism allowing public participation [5] - The event emphasizes collaboration with authoritative media and internet platforms to enhance the reach and impact of original music, including the launch of a music development white paper [5]

Core Viewpoint - The Sichuan Provincial Government is promoting the integration of culture and tourism through the Second Original Song Competition, aiming to enhance local music events and create a platform for cultural exchange and tourism development [1][3]. Group 1: Mechanism Integration - The competition aims to innovate mechanisms by establishing a dual-track model of "online + offline" interaction, utilizing the Sichuan Observation Smart Media Platform to lower participation barriers and enhance audience engagement [3][4]. - New interactive features such as the "90-second challenge" and smart algorithms for song recommendations are introduced to facilitate user participation and transition from online to offline experiences [3][4]. Group 2: Scene Integration - The event will create immersive "music boxes" in popular tourist spots and commercial areas, providing a multi-functional space for music appreciation, interaction, and augmented reality experiences [4]. - This approach aims to create a complete cycle of "online attraction - offline experience - secondary dissemination," promoting mutual benefits between music and tourism [4]. Group 3: Industry Integration - The competition introduces a new outdoor live broadcast variety show, "Creation Music Record," featuring real-time audience interaction to guide the performance, effectively merging music with scenic tourism [4]. - This innovative model aims to inject vitality into local tourism by embedding music performances within natural landscapes, enhancing the overall experience for potential visitors [4]. Group 4: Communication Integration - The event will collaborate with national media platforms, including CCTV, to enhance visibility and reach, while also utilizing local media for continuous audience engagement [5]. - A comprehensive media strategy will be implemented to ensure widespread dissemination of the competition's content across various platforms, targeting different audience segments effectively [5]. - Compared to the previous year, this edition emphasizes technological empowerment, audience participation, and real-scene integration, further enhancing the brand effect and industrial value of the competition [5].