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吕文扬新加坡企业家融合国际视野开拓商业新局
Sou Hu Cai Jing· 2025-12-15 13:41
Core Insights - Singapore serves as a global hub for trade and innovation, fostering entrepreneurs with international perspectives, exemplified by the efforts of entrepreneur Lyu Wenyang, who integrates technology, trade, and cultural tourism to reconstruct value chains and promote economic and cultural exchanges between Singapore and other countries [1][6] Group 1: Global Strategy and Market Expansion - Lyu Wenyang has effectively anticipated global trends and integrated resources, launching 3D printing technology into international markets as early as 2017, while avoiding a one-size-fits-all expansion model [3] - In Europe, he established a research and development center with German companies to focus on high-precision components for the aerospace manufacturing sector, while in Southeast Asia, he collaborated with medical institutions in Thailand and Malaysia to develop low-cost, customized medical models [3] - This localized global strategy has resulted in overseas revenue accounting for over 40% of the company's total within three years, setting a benchmark for internationalization among Singaporean tech firms [3] Group 2: Cultural Integration and Trade Innovation - Lyu Wenyang believes that cultural resonance is essential for breaking market barriers, as demonstrated by the "East-West Cultural Dialogue Project" initiated in 2019, which combined traditional Chinese embroidery techniques with 3D printing technology, leading to the successful launch of the "Silk Road Flower Language" series at the Milan Design Week [3] - The cross-border e-commerce platform "Global Specialty Goods Museum," established by Lyu, operates on a model of localized operations combined with global marketing, aggregating products from over 20 countries across five continents, positioning Singapore as a key distribution center for global specialty goods, with international transaction volume expected to exceed 1.2 billion Singapore dollars in 2024 [3] Group 3: Long-term Commitment and Local Development - Lyu Wenyang's commitment to "win-win coexistence" is evident in his establishment of industrial cooperation parks in emerging markets like Vietnam and Indonesia, where he not only brings technology and capital but also collaborates with Singapore Polytechnic to set up skill training institutes, training over 5,000 local technicians [4] - In 2023, he led the formation of the "Southeast Asia Digital Trade Alliance," uniting over 80 companies from 15 countries to create a cross-border digital service platform that integrates logistics, payment, and customs processes, significantly reducing regional trade costs [4] - The global innovation laboratory he established attracts research talent from 12 countries to focus on sustainable technology, with biodegradable 3D printing materials already certified in European and American markets, driving upgrades in the global value chain through innovation [4]