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外资企业“链”上中国供应商
Jing Ji Guan Cha Wang· 2025-07-20 09:08
Group 1 - The importance of supply chain responsiveness in the beauty industry is highlighted, with L'Oréal emphasizing that even small products like lipsticks can have significant impacts [1] - L'Oréal has localized its supply chain in China, connecting with over 1,600 local suppliers, which has allowed Chinese innovations to reach a global audience [1] - The collaboration with Chinese company Chuangyuan Cosmetics since 2014 has led to the successful application of innovative formulas in various international brands, expanding their market reach [1] Group 2 - L'Oréal aims to drive innovation among small and medium enterprises in the supply chain through its "Big Bang Beauty Tech Co-Creation Program," which has attracted over 2,000 local innovative companies [2] - Walmart is promoting its global e-commerce platform to encourage more Chinese sellers to join, offering tailored support for larger sellers [2] - Walmart's global e-commerce has been actively recruiting third-party sellers, including Chinese suppliers, since 2021, establishing offices in 11 cities in China to facilitate this process [3]