Investment Rating - The investment rating for the company is "Buy" and it is maintained [7]. Core Insights - The company reported a revenue of 12.867 billion yuan for the first half of 2025, representing a year-on-year growth of 33.36%. The net profit attributable to shareholders was 1.167 billion yuan, also up by 33.80%. The non-GAAP net profit attributable to shareholders reached 961 million yuan, reflecting a growth of 25.55% [2][4]. - In the second quarter alone, the company achieved a revenue of 6.873 billion yuan, a year-on-year increase of 30.41%, with a net profit of 671 million yuan, up by 19.54% [2][4]. - The company plans to distribute a cash dividend of 7 yuan per 10 shares (tax included), which is expected to account for 32.16% of the half-year net profit attributable to shareholders [2][4]. Financial Performance - The company’s revenue growth was driven by its focus on three main product categories: charging and energy storage, smart innovation, and smart audio-visual products, which saw year-on-year revenue growth of 37.00%, 37.77%, and 21.20%, respectively [9]. - The gross margin for the first half of 2025 was 44.73%, a slight decrease of 0.45 percentage points year-on-year. The gross margins for the three product categories were 40.61%, 49.63%, and 49.06% respectively [9]. - The company’s net profit margin for the first half of 2025 was 9.07%, an increase of 0.03 percentage points year-on-year [9]. Regional and Channel Performance - Revenue growth in different regions was notable, with North America, Europe, and China showing year-on-year increases of 23.20%, 66.96%, and 25.96%, respectively [9]. - Online sales through platforms like Amazon and other third-party platforms grew by 27.51% and 21.42%, while the company’s independent site and offline sales saw increases of 42.64% and 43.64% respectively [9]. Future Outlook - The company is expected to continue its growth trajectory, with projected net profits of 2.506 billion yuan, 3.053 billion yuan, and 3.783 billion yuan for 2025, 2026, and 2027, respectively, corresponding to price-to-earnings ratios of 29.35, 24.10, and 19.45 [9].