Core Viewpoint - The collaboration between JD's private label 京东京造 and the Palace Museum's IP "宫里的世界" aims to merge traditional Chinese culture with modern fashion, creating a new trend in cultural expression through clothing and accessories [1][10]. Product Highlights - The 百年系列联名 products include gold pendants such as the 八宝罗盘 and 平安扣, designed with modern aesthetics while incorporating traditional cultural symbols from the Palace Museum [1][2]. - The 千转金福黄金吊坠 features a dual-core design inspired by the Palace's architectural elements, showcasing a blend of traditional wisdom and modern craftsmanship [2]. - The 福气满环平安扣 pendant utilizes ancient techniques to create a luxurious appearance, adorned with 67 cultivated diamonds, symbolizing peace and prosperity [4]. Lifestyle Integration - The 百年系列 also includes cold sensation T-shirts and picnic mats inspired by the "spring colors of the Palace," integrating cultural aesthetics into everyday wear [7]. - The product line extends to various categories such as food, tea, and household items, catering to diverse consumer needs while promoting the elegance of Palace culture in daily life [8]. Marketing Strategy - The collaboration employs a unique IP authorization model, establishing a comprehensive development system from research to sales, enhancing consumer engagement with traditional aesthetics [10]. - The launch coincides with JD's 618 shopping festival, featuring promotional activities to attract consumers and encourage participation in the cultural experience [10].