Core Viewpoint - The event organized by Shandong Lanling Wine Co., Ltd. showcased the brand's cultural significance and its connection to joyful moments in life through a star-studded concert, emphasizing the brand's identity as a symbol of happiness and celebration [1][12]. Group 1: Event Highlights - The 2025 Lanling Wine Star Gala Concert featured prominent artists like Zheng Jun and Tan Weiwei, attracting nearly 10,000 attendees and promoting the brand's philosophy of celebrating life's joyful moments [1][3]. - The concert included a variety of Lanling's main products, creating a festive atmosphere and highlighting the brand's rich heritage in winemaking [3][12]. - Interactive elements such as a lottery with Lanling wine as prizes engaged the audience, enhancing the celebratory experience [6][12]. Group 2: Brand Positioning - Lanling Wine is positioned as a key element in significant life events, resonating with traditional Chinese values surrounding joy and celebration [8][12]. - The brand aims to continue sharing the story of Lanling wine and promoting Chinese culture of happiness, reinforcing its role as a preferred choice for celebratory occasions [12]. - The concert served to strengthen the brand's image as a witness and facilitator of joyful moments, further embedding the concept of "joy accompanies" into the audience's perception [12]. Group 3: Community Engagement - The volunteer team for the event was composed of Lanling Wine employees, who provided professional and enthusiastic service, enhancing the overall experience for attendees [10]. - The concert not only celebrated music but also fostered a sense of community among wine enthusiasts, creating lasting memories associated with the brand [6][10].