产品战略方面，兰陵持续"聚焦"，优化产品矩阵，形成层次分明、各消费场景互补的产品梯队，挖掘老酒价值，为市场动销筑牢根基； 2025年，当深处调整周期的白酒企业承压前行时，位于山东临沂的兰陵美酒股份有限公司却在逆势中实现高质量增长，展现出"省酒"增长标杆的韧性，打开 了区域名酒价值重塑的进阶路径。 2025年12月30日，以"革新聚势、稳增致远"为主题的兰陵美酒2026经销商盛典在山东临沂隆重召开，来自全国各地的经销商奔赴于此，总结2025，展望 2026，以向上的信心、攀登的决心共谋兰陵发展新蓝图。 2025，兰陵品牌势能凸显 当前，白酒行业在增速放缓、库存高企等多重压力的交织下，正经历着深刻变革。 面对行业的深度调整，会上，山东兰陵美酒股份有限公司总经理陈琨在讲话中指出，企业通过积极缓解市场压力、厂商同心深化市场转型，成效显著，已全 面完成2025年度销售指标，逆势增长，并在产品、渠道、推广等多个维度实现跃升。 山东兰陵美酒股份有限公司总经理助理杜龙吟对公司2025年度营销工作进行了系统的梳理与总结。 渠道战略方面，通过政策引导与资源赋能，公司助力经销商完成从"渠道分销"到"价值营销"的思路转变，构建起厂商 ...

"智"代表了公司对现代科技与传统工艺融合的不懈追求。近年来，兰陵美酒建成了行业领先的智能化酿 酒车间，用科技为千年酿造技艺注入新活力。每一道工序的参数精确监控，确保了产品品质的高度稳定 性与一致性，真正实现了传统工艺与现代智能酿造的深度融合。 "藏"是酒体连接时间与蜕变的关键环节。兰陵美酒天醁山洞藏科研基地拥有恒温恒湿的自然环境，微生 物群落的丰富稳定，为酒体陈化老熟提供了理想条件，使得酒质更加醇和柔顺。在这里，每一坛酒都在 时间的沉淀中完成蜕变。 从楚王墓中的千年陈香，到新时代的放心佳酿，兰陵美酒用三千年坚守回答了"品质如何穿越时光"的命 题。此次荣膺全国放心酒工程示范企业，既是荣誉更是责任。 未来，兰陵美酒将继续以"质量筑基、文化铸魂、创新赋能"的初心，带动更多同行筑牢品质基调，让兰 陵美酒的"品质放心"底色始终与行业发展同频共 近日，中国酒类流通协会2025年放心酒工程工作会议在北京召开。此次盛会，兰陵美酒凭借在食品安全 管控、品质坚守与行业示范引领方面的卓越表现，成功获评"全国放心酒工程示范企业"。 "全国放心酒工程示范企业"是由 中国酒类流通协会发起的行业认证项目，旨在规范酒类流通秩序、保 障消费者 ...

Core Viewpoint - The event organized by Shandong Lanling Wine Co., Ltd. showcased the brand's cultural significance and its connection to joyful moments in life through a star-studded concert, emphasizing the brand's identity as a symbol of happiness and celebration [1][12]. Group 1: Event Highlights - The 2025 Lanling Wine Star Gala Concert featured prominent artists like Zheng Jun and Tan Weiwei, attracting nearly 10,000 attendees and promoting the brand's philosophy of celebrating life's joyful moments [1][3]. - The concert included a variety of Lanling's main products, creating a festive atmosphere and highlighting the brand's rich heritage in winemaking [3][12]. - Interactive elements such as a lottery with Lanling wine as prizes engaged the audience, enhancing the celebratory experience [6][12]. Group 2: Brand Positioning - Lanling Wine is positioned as a key element in significant life events, resonating with traditional Chinese values surrounding joy and celebration [8][12]. - The brand aims to continue sharing the story of Lanling wine and promoting Chinese culture of happiness, reinforcing its role as a preferred choice for celebratory occasions [12]. - The concert served to strengthen the brand's image as a witness and facilitator of joyful moments, further embedding the concept of "joy accompanies" into the audience's perception [12]. Group 3: Community Engagement - The volunteer team for the event was composed of Lanling Wine employees, who provided professional and enthusiastic service, enhancing the overall experience for attendees [10]. - The concert not only celebrated music but also fostered a sense of community among wine enthusiasts, creating lasting memories associated with the brand [6][10].