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经济日报:共享平台莫忘普惠初衷
news flash· 2025-05-13 22:43
文章称,近日,有些消费者发现,在购买共享单车骑行月卡后,规定时长内骑行仍被超时计费,还有单 次支付变成了购买会员卡。此类平台诱导现象在不少共享经济消费场景中存在。普惠是共享经济的出发 点。共享经济的价值在于让更多人以便捷、低成本的方式享受服务,而非通过信息不对称榨取用户利 益。平台若想实现可持续发展,必须优化会员机制,确保规则透明、计费合理、退订自由,真正让消费 者感受到实惠。勿忘普惠初衷,共享平台才能真正发挥社会价值,实现与消费者的共赢。 ...
共享平台莫忘普惠初衷
Zhong Guo Jing Ji Wang· 2025-05-13 22:09
Core Insights - The article highlights the issue of consumer complaints regarding hidden fees and misleading practices in the shared economy, particularly with membership-based services [1][2] - It emphasizes the importance of transparency and user experience in maintaining consumer trust and ensuring sustainable growth for platforms [2] Group 1: Membership and Consumer Expectations - Shared platforms aim to attract users through affordable membership packages, which are expected to lower per-use costs for consumers [1] - The ideal scenario is a win-win situation where consumers benefit from lower prices while platforms gain stable cash flow and user loyalty [1] Group 2: Risks of Misleading Practices - Some platforms exploit low pricing as bait, implementing hidden barriers such as vague billing rules and automatic renewals, leading to unexpected costs for consumers [1][2] - This approach may result in short-term revenue increases, but can ultimately drive users away once they realize they have been misled [2] Group 3: Sustainable Development and Consumer Trust - The foundational principle of the shared economy is to provide accessible and low-cost services, rather than exploiting users through information asymmetry [2] - For platforms to achieve sustainable development, it is crucial to optimize membership mechanisms, ensuring transparency, fair billing, and freedom to unsubscribe [2]