兴国脐橙
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告别“政府采购”式帮扶,10万斤兴国脐橙在梅林“爆单”
Nan Fang Du Shi Bao· 2026-01-12 02:20
Core Insights - The article highlights a shift in the approach to poverty alleviation in the Meilin Street area of Shenzhen, moving from a traditional government-led purchasing model to a market-driven collaboration that emphasizes sustainable development and mutual benefits [1][2][3] Group 1: New Collaboration Model - The new model of "Deep Gan Cooperation" allows the government to take a step back and act as a facilitator, while the market takes the lead in driving sales and connecting rural products to urban consumers [1] - The collaboration between Shenzhen's Futian District and Jiangxi's Xingguo County has led to significant advancements in rural revitalization, with a focus on industry cooperation and market-driven solutions [2] Group 2: Economic Impact - The initiative has resulted in the signing of cooperation agreements for nearly 100,000 pounds of Xingguo navel oranges, which will be sold through an e-commerce platform, creating a win-win situation for businesses, farmers, and the local economy [2] - The Meilin Street area has mobilized 1.3 million yuan in donations and over 6 million yuan in consumption assistance, establishing a multi-party support framework that includes government guidance and corporate participation [1] Group 3: Market Integration - The transition from a one-way assistance model to a two-way empowerment approach has enabled Xingguo navel oranges to be sold directly from the origin to consumers, enhancing market access and product value [3] - Within just half a month of launching on the e-commerce platform, 10,000 pounds of navel oranges have been sold, indicating strong market recognition of the product quality and the effectiveness of the new assistance model [3]