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一心想教育消费者的百果园,可能反倒会被市场教育
Sou Hu Cai Jing· 2025-08-10 22:56
Core Viewpoint - The CEO of Baiguoyuan, Yu Huiyong, sparked controversy by defending the high prices of the company's fruits, attributing them to a commitment to quality and a supply-demand imbalance, while also suggesting that consumers need to be educated about their choices [2][3][4]. Company Performance - Baiguoyuan aims to achieve a revenue of 100 billion yuan within ten years, focusing on retail, B2B, product categories, and internationalization, but faced challenges with only 11.39 billion yuan in revenue in 2023, a mere 0.7% increase year-on-year [5][7]. - In 2024, Baiguoyuan's revenue dropped to 10.273 billion yuan, a decline of 9.8%, with a net loss of 391 million yuan, marking the company's first annual loss since its IPO [7][8]. - The company closed nearly 966 franchise stores in 2024, and its market value shrank by over 80%, indicating significant operational challenges [7]. Consumer Sentiment - There is a growing sentiment among consumers that Baiguoyuan's high prices do not correspond with the perceived quality of its fruits, leading to complaints about the company's pricing strategy [2][4]. - The company's shift towards emphasizing "cost-performance ratio" in its 2024 financial report reflects a response to consumer preferences, suggesting a need to align more closely with market demands [8].
南农晨读 | 与“李”相约 共赴甜蜜
Nan Fang Nong Cun Bao· 2025-06-24 04:05
Group 1 - The 2025 Chinese Cuisine Supply Chain Going Global Conference was held in Guangzhou, attracting nearly 200 participants from over 17 industry associations and more than 100 supply chain platforms and chain restaurants to discuss the current status, pain points, and trends of Chinese cuisine going global [8][9][10][11] - The event highlights the historical opportunity for the Chinese cuisine supply chain to expand internationally, emphasizing collaboration among various stakeholders in the industry [9][10] Group 2 - The annual "Sweet Date with Li" event took place on June 22 in Guangzhou, featuring the opening of a brand showcase for Guizhou's honey-sweet Li fruit, which is recognized as a national geographical indication product [28][36] - The honey-sweet Li fruit is celebrated for its crisp texture and sweet flavor, gaining popularity among consumers and elite groups, and serves as a bridge for Guizhou products to enter the Bay Area market [36][43] Group 3 - On June 21, the Guangdong branch of the Bank of Communications conducted a support and research initiative in Lianzhou, focusing on the development of local agricultural industries and rural revitalization [45][47][49] - The initiative aims to inject new momentum into Lianzhou's industrial development through in-depth discussions and on-site inspections related to local specialty agriculture [48][49]
佳沛奇异果助力深化中新经贸合作新机遇
Zhong Guo Shi Pin Wang· 2025-06-23 04:30
Group 1 - New Zealand's Zespri International Group, represented by Chairman Nathan Fralow, accompanied Prime Minister Christopher Luxon on a visit to China from June 17 to 20, participating in significant business activities in cities like Shanghai and Beijing [2][4] - A strategic development memorandum was signed between Zespri and major Chinese distributors, aiming to double Zespri's sales in China by the 2033/2034 season, increasing the number of cities from 60 to 120 and achieving 100% growth in sales volume and revenue from the current levels by the 2023/2024 season [2][4] - Zespri's success in China is attributed to strong bilateral relations between New Zealand and China, supported by free trade agreements and a commitment to long-term partnerships, which aligns with Zespri's core philosophy of mutual benefit [8][9] Group 2 - Zespri's Greater China President, Jiang Shijie, highlighted the company's 20-fold business growth over the past 15 years, expanding to 70 cities and covering 100,000 stores, establishing a comprehensive distribution network and modern warehousing system [8] - The visit marks a new chapter in New Zealand-China economic cooperation, with China being New Zealand's largest export market, and Zespri continuing to deepen its engagement in the Chinese market [9]
海外华文媒体山西临猗探寻苹果如何“扬帆出海”
Zhong Guo Xin Wen Wang· 2025-05-27 01:22
Core Insights - The article highlights the success of Linyi apples, emphasizing their quality, scale, and the hard work of local farmers [1][3] - The event "Overseas Chinese Media Connects Five Continents: Food Security and Rural Revitalization" showcases the international interest in Linyi's apple exports [1][3] Company Overview - WanHua Fruit Co., Ltd. specializes in the sales of Linyi apples, utilizing advanced sorting technology to ensure quality control before shipping [3][4] - The company has contributed to an increase in farmers' income by 2.6 billion yuan since its establishment and operates 120 acquisition points across 386 villages [3][4] Industry Development - Linyi County has a fruit planting area of 1.4 million acres, producing 25 billion kilograms of various fruits annually [3] - The county's fruit products are sold across 28 provinces in China and exported to 13 countries, including Dubai and Malaysia, with annual sales of 40,000 tons and revenue exceeding 120 million yuan [4] - The local government is promoting cross-border e-commerce as a key strategy to enhance foreign trade, with six companies currently active on e-commerce platforms [4][7] E-commerce and Innovation - The emergence of e-commerce entities like Yipin Yiyuan is transforming the agricultural sector, facilitating the sale of apples to various markets [7] - The county has developed a unique e-commerce model combining "front store and back warehouse" to optimize fruit distribution [7]
现场|曾公告被采取刑事强制措施的三位董事露面 江宗英获授权主导洪九果品重整
Mei Ri Jing Ji Xin Wen· 2025-05-16 09:13
Core Viewpoint - Hong Jiu Fruit (06689.HK) is undergoing a restructuring process after several executives were subjected to criminal coercive measures, with the general manager Jiang Zongying authorized to handle the company's restructuring matters [1][4]. Group 1: Company Developments - Jiang Zongying, who was previously subjected to criminal coercive measures, has been authorized by the extraordinary general meeting to manage the company's restructuring [1][4]. - The extraordinary general meeting held on May 15 approved three resolutions, including the appointment of Chongqing Kunyu Hengtai Law Firm as the company's pre-restructuring assistance agency and the authorization for Jiang Zongying to handle restructuring matters [4][5]. - The company has faced significant challenges, with multiple board members, including the chairman and other directors, being subjected to criminal coercive measures related to investigations by the Chongqing Public Security Bureau for suspected loan fraud and/or issuing false VAT invoices [4][5]. Group 2: Shareholder Engagement - A natural person shareholder attempted to attend the extraordinary general meeting but had a heated argument with company staff due to not registering in advance, highlighting issues in shareholder communication [6][7]. - The company exhibited caution during the meeting, refusing to accept media interviews and limiting communication with shareholders [4][6].