Core Insights - The company, Jiangxi Bingge Vegetable Delivery Co., Ltd., has transformed from a struggling business into a leading player in the fresh produce delivery industry, achieving an annual revenue of over 2.8 billion yuan [3]. Company Overview - Founded in 2013 by Chen Kunyuan and two fellow veterans, the company started with a small 50-square-meter store in Nanchang and quickly grew due to quality service, reaching over 10 million yuan in sales within the first two years [1]. - The company faced a significant crisis in 2015, incurring losses of over 2 million yuan due to overexpansion, which led to a temporary inability to pay employee salaries [2]. Business Transformation - The company successfully pivoted to an "Internet + agriculture" model by developing the Bingge Smart Supply System, which facilitated online orders, intelligent scheduling, and full traceability, allowing it to overcome previous challenges and seize new growth opportunities [2]. Current Operations - Jiangxi Bingge has established 38 branches nationwide and has become an industry leader, with a focus on helping veterans and farmers through various initiatives [3]. - The company has implemented an "order agriculture" model, collaborating with over 6,200 farmers to sell more than 100,000 tons of agricultural products annually, resulting in over 300 million yuan in increased income for farmers [4]. Social Impact - The company has created a veteran entrepreneurship incubation base, providing free skills training to over 5,000 veterans and helping 268 of them start their own businesses [4]. - Chen Kunyuan and his team have actively participated in social welfare activities, assisting over 190 veteran families and donating more than 10.8 million yuan in cash and goods [5].