Core Insights - The cultural enterprises in China experienced stable and rapid growth in production and operations during the first half of 2025, supported by effective policies and an improved market environment [2][3] Revenue Growth - The total revenue of large-scale cultural enterprises reached 71,292 billion yuan, marking a 7.4% increase compared to the same period last year, with a growth rate 1.2 percentage points higher than the first quarter [2] - The core cultural sectors generated 48,445 billion yuan in revenue, reflecting a 10.0% year-on-year growth, which is 2.9 percentage points higher than the first quarter [2] - Three major categories, including content creation, creative design services, and news information services, achieved double-digit revenue growth rates of 11.8%, 11.8%, and 10.8% respectively [2] Cultural Services Sector - The cultural services sector reported a revenue of 39,218 billion yuan, up 10.7% year-on-year, with a growth rate 1.0 percentage points higher than the first quarter [3] - Cultural services accounted for 55.0% of the total revenue of large-scale cultural enterprises, an increase of 1.6 percentage points from the previous year, contributing 77.0% to the overall revenue growth of these enterprises [3] - Cultural manufacturing and cultural wholesale and retail sectors generated revenues of 19,944 billion yuan and 12,130 billion yuan, respectively, with year-on-year growth rates of 3.1% and 4.6% [3] New Business Models - Sixteen sub-sectors characterized by new cultural business models achieved a revenue of 31,564 billion yuan, representing a 13.6% increase year-on-year, which is 6.2 percentage points higher than the overall growth of large-scale cultural enterprises [3] - The new business models contributed 76.8% to the overall revenue growth of large-scale cultural enterprises [3] - Notable growth was observed in five sub-sectors, including the manufacturing of entertainment drones (42.8%), other digital content services (22.9%), other cultural arts (20.3%), internet advertising services (19.5%), and digital publishing (16.3%) [3] Profitability - Large-scale cultural enterprises reported a total profit of 6,298 billion yuan, a 19.3% increase compared to the previous year [4] - The profit margin was 8.83%, which is an increase of 0.88 percentage points from the previous year [4] - Out of 43 industry categories, 38 reported profitability, with significant contributions to total profits from digital content services, internet information services, and information service terminal manufacturing and sales [4]