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直播间不能成为“坑老”间
Jing Ji Ri Bao· 2025-05-07 22:11
Group 1 - The rise of live-streaming e-commerce has led to various issues, particularly scams targeting the elderly, with tactics ranging from fake health products to low-cost travel offers [1] - Some live-streamers exploit the information asymmetry and emotional needs of older adults, causing harm to their interests and affecting the sustainable development of the industry [1] - The lack of regulatory oversight and the short-term profit motives of some streamers and merchants contribute to the prevalence of scams in live-streaming [1] Group 2 - Authorities need to improve legal regulations, clarify the responsibilities of platforms, streamers, and merchants, and ensure that special products like health supplements are properly documented and monitored [2] - There is a call for increased awareness among the elderly, with community organizations encouraged to provide training to help them recognize and avoid online scams [2] - A more refined social service system and family support are essential for older adults to navigate the digital world safely and to stimulate the growth of the silver economy [2]