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外国游客热衷探访“上海之根” 松江打造“留客”场景 建设全球游客“微度假”目的地
Jie Fang Ri Bao· 2025-07-04 01:42
Core Insights - The article highlights the rising international profile of Songjiang, a cultural city in Shanghai, through various tourism initiatives and collaborations with global influencers [1][2]. Group 1: Tourism Development - Songjiang is becoming a popular destination for international tourists, offering unique experiences such as "underground hotel exploration" and "underwater heritage site discovery" [1]. - The district has implemented a visa-free policy and actively engaged with Korean consulate officials to promote cooperation in trade, technology, and cultural tourism [2]. - The creation of multi-language promotional materials and targeted social media campaigns has significantly increased global exposure for Songjiang's tourism products [2]. Group 2: Collaborative Initiatives - A partnership between Songjiang and Huangpu districts has led to the introduction of a joint ticketing system, enhancing visitor flow and extending tourist stays [3]. - The "Yellow River and Songjiang Tour" ticket allows visitors to explore both cultural and urban attractions, effectively integrating resources across administrative boundaries [3]. Group 3: Service Innovation - Songjiang's tourism strategy emphasizes "refined services" and "thematic experiences" to break cultural barriers and enhance visitor engagement [4]. - Local hotels are offering a blend of local and international cuisine, creating unique dining experiences that reflect the region's cultural heritage [4]. - Cultural elements are incorporated into dining experiences, such as themed meals and specially designed tableware that resonate with local traditions [4].