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冬趣潮玩 浙里嗨游 2025全省冬季文旅消费季启动
Sou Hu Wang· 2025-12-12 14:07
Core Points - The 2025 Provincial Winter Cultural and Tourism Consumption Season was launched in Zhuji City, Zhejiang Province, with participation from various government departments and tourism associations [1][3][4] - The event aims to enhance winter tourism experiences in Zhejiang through a diverse range of activities and offerings, including a "ten-hundred-thousand" supply system [3][4][6] Group 1: Event Overview - The winter tourism season is themed "Winter Fun and Play in Zhejiang," featuring ten major winter tourism products, hundreds of consumer subsidies, thousands of themed activities, and tens of thousands of cultural performances [3][4] - The event will run until February of the following year, providing immersive experiences of Zhejiang's winter scenery [3][4] Group 2: Key Offerings - The ten major winter tourism scenes include hot springs, ice and snow activities, local cuisine, cultural events, and wellness experiences, each with ten representative check-in points [6] - A total of 499 consumer-friendly policies have been introduced, including travel vouchers, accommodation discounts, and event collaborations, with an expected issuance of over 46 million yuan in tourism-related vouchers [6][10] Group 3: Regional Initiatives - Various cities in Zhejiang are launching unique initiatives, such as Ningbo's ticket discounts and hotel offers for concert ticket holders, and Shaoxing's digital consumption vouchers worth approximately 20 million yuan [12][14] - Zhuji City has created three distinctive winter travel routes and offers multiple subsidies for tourists, including discounts for visitors from Hong Kong, Macau, Taiwan, and foreign nationals [19] Group 4: Cultural and Educational Engagement - The event includes a "Study Abroad in Zhejiang" program aimed at international students, promoting cultural exchange and tourism [21] - Approximately 1,000 cultural and tourism activities will be organized during the season, alongside 10,000 artistic performances to enrich the travel experience [21]