核心阅读 中央经济工作会议提出，创新多元化消费场景，扩大服务消费，促进文化旅游业发展。多地邮政部门立 足地域特点、文化特色，打造消费新场景，主题邮局风格各异，吸引众多游客打卡，成为文旅消费市场 新亮点。 北京地安门主题邮局—— 讲述二十四节气的故事 漫步长廊，购特色文创、寄节气邮品；临窗小坐，观碧波垂柳、品香醇咖啡……什刹海畔、万宁桥旁， 北京西城区地安门邮局人来人往。地安门邮局始建于1906年，游客在这里参观游览、拍照打卡，好不热 闹。 百年邮驿何以变身网红景点？ "这背后是一场主题化改造。"中国邮政集团有限公司北京市西城区地安门邮政支局局长门桂菊说。 2016年底，"二十四节气"申遗成功，门桂菊有了新想法："以邮局来讲述非遗故事，从传递信息转向传 播文化。" 走进主题邮局3楼的创新工作室，以"邮政绿"为底的一面墙上，集中展示了主题融合成果——从"中国印 的二十四节气"到"舌尖上的二十四节气"再到"诗歌里的二十四节气"，封、片、戳、折、卡等形式多 样，地安门邮局创新设计出一系列节气邮品。 不仅要做产品开发，还要进行实景焕新。2023年起，邮局用一年多时间进行翻新。2024年底，改造后的 主题邮局重新开放。 ...

游客在北京地安门主题邮局选购文创产品。富 田摄（影像中国） 山东青岛，小学生在海洋研学主题邮局观赏集邮册。张 涛摄（人民视觉） 核心阅读 中央经济工作会议提出，创新多元化消费场景，扩大服务消费，促进文化旅游业发展。多地邮政部门立 足地域特点、文化特色，打造消费新场景，主题邮局风格各异，吸引众多游客打卡，成为文旅消费市场 新亮点。 四川成都，游客在熊猫邮局暑袜街旗舰店参观游览。人民日报记者 王明峰摄 北京地安门主题邮局—— 讲述二十四节气的故事 漫步长廊，购特色文创、寄节气邮品；临窗小坐，观碧波垂柳、品香醇咖啡……什刹海畔、万宁桥旁， 北京西城区地安门邮局人来人往。地安门邮局始建于1906年，游客在这里参观游览、拍照打卡，好不热 闹。 百年邮驿何以变身网红景点？ "这背后是一场主题化改造。"中国邮政集团有限公司北京市西城区地安门邮政支局局长门桂菊说。 2016年底，"二十四节气"申遗成功，门桂菊有了新想法："以邮局来讲述非遗故事，从传递信息转向传 播文化。" 走进主题邮局3楼的创新工作室，以"邮政绿"为底的一面墙上，集中展示了主题融合成果——从"中国印 的二十四节气"到"舌尖上的二十四节气"再到"诗歌里的二十四 ...

央视网消息：暑期接近尾声，但文旅市场活力不减。各地针对特定群体不断开拓新玩法、新服务，激活了更多元的消费场景。 "银发"游客出发草原 适老化专列开行 8月22日晚，528名旅客乘坐Y891次列车从哈尔滨站发出，驶向海拉尔、阿尔山，开启5天草原之旅。此趟专列银发游客占比约 80%，最大87岁，以"亲近大草原"为行程核心，让游客沉浸式领略草原与森林公园风光。 入境游持续火热，各地持续优化服务举措。近日，全国首个省级入境旅游智慧服务平台在杭州正式上线。摩洛哥游客萨拉表示，此 前在中国旅行期间，她发现有些景区需要预约购票，有些到了现场还需要刷相关证件，不一样的入园规则对她造成了一定的困扰。 而现在，外籍游客可以在平台上进行景区预约购票，凭借服务码就可实现扫码入园。 除了一码入园，这个服务码还有一码通关、一码入住等多项功能。平台上线近两个月以来，浙江已有30多个重点景区、300多家星 级酒店接入服务，未来还将延伸至餐饮、购物、交通等更多场景。 E 9 CCTV 1 CCTM Com 编 音 E CCTV CCTV Com 综合 . 2 26 201 E CCTN T CCTM COM 综合 e I T t 2 - t ...

Core Viewpoint - Harbin's Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, focusing on all elements of travel including food, accommodation, transportation, entertainment, and education [1][28][30]. Group 1: Summer Tourism Actions - The district is promoting unique experiences such as European-style ambiance at Volga Manor and lavender fields at Harbin Provence Lavender Manor, alongside ice sports at the inflatable ice sports center [9][28][32]. - A "ticket root+" discount mechanism is being introduced, involving 76 local businesses to enhance consumer engagement and spending [9][28][32]. - The district is focusing on local culinary offerings, featuring diverse food options like barbecue, walnut charcoal grilled meat, and traditional Beijing snacks along the Happy Road food street [9][28][32]. Group 2: Thematic Tourism Routes - The district is developing seven themed tourism routes that include European style, summer ice sports, rural experiences, red culture, cool summer retreats, beer festivals, and self-driving camping [30][34]. - Cultural events such as community art festivals and public training for square dancing are being organized to enrich local cultural life and promote cultural products [30][34]. Group 3: Sports and Fitness Initiatives - Sports events like five-a-side football and 3x3 youth basketball tournaments are being organized to promote fitness and community engagement [15][34]. - The indoor ice sports center will host national ice hockey championships and training camps to attract sports enthusiasts [15][34]. Group 4: Consumer Experience and Night Economy - The district is innovating tourism consumption models by integrating resources from cinemas, cultural venues, and businesses to create a long-term "ticket root+" linkage mechanism [16][34]. - Night tourism is being developed to enhance visitor experiences, with activities like beer festivals and night markets planned [16][34]. Group 5: Tourism Environment and Marketing - Efforts are being made to optimize the tourism environment through comprehensive market regulation and safety measures [19][35]. - Marketing strategies will include both online and offline promotions to enhance the visibility of Xiangfang's unique cultural and tourism offerings [20][36].

Group 1 - The Ministry of Finance, the central bank, and the financial regulatory authority have jointly issued a policy to support personal consumption loans with fiscal subsidies, covering key consumption areas such as home automobiles, elderly care, education, cultural tourism, home decoration, electronic products, and healthcare [1] - Data from the Ministry of Culture and Tourism indicates that by the first half of 2025, domestic tourist trips are expected to reach 3.285 billion, a year-on-year increase of 20.6%, with tourism spending projected at 3.15 trillion yuan, up 15.2% [1] - The railway summer transportation has sent 616 million passengers, reflecting a 4% year-on-year growth, with capacity expansion providing solid support for peak season [1] Group 2 - Zhonghang Securities believes that financial support will resonate with the quality transformation of demand structure, driving short-term tourism consumption and providing dual guarantees of funding and demand for the long-term stability and expansion of the cultural tourism industry [2] - The fiscal subsidy policy significantly reduces the financial cost of large travel and related consumption for residents, and combined with the summer peak season demand release and diverse business innovations, the industry's prosperity is expected to continue to rise [2] - Short-term scenarios such as summer vacations, family trips, and red-themed educational tours are likely to drive unexpected increases in visitor flow and revenue for scenic spots and hotels [2]

Core Insights - The article highlights the transformation of Xunpu Village into a vibrant cultural tourism destination, driven by the popularity of the "Xunpu Women and Hairpin" tradition, which has significantly increased tourist numbers and local income [1][2]. Group 1: Tourism Growth - Xunpu Village's visitor numbers surged from 100,000 in 2022 to 4.5 million in 2023 and projected to reach 8.5 million in 2024 [1]. - Local residents' income has more than doubled from 2022 to 2024 due to the influx of tourists [1]. Group 2: Economic Diversification - The village is adopting a "multi-industry" model, integrating various businesses such as cultural products, music experiences, and hospitality to enhance visitor engagement [2]. - Approximately 300 photography shops have opened in Xunpu Village, contributing to over 5 billion yuan in consumer spending [2]. Group 3: Night Economy and Broader Impact - The Fengze District, where Xunpu Village is located, features a 6-kilometer "Coastal Romantic Line" that enhances the night economy with diverse entertainment options [3]. - In the first half of 2025, Fujian Province received 329 million tourists, generating a total tourism expenditure of 436.29 billion yuan, reflecting a year-on-year growth of 12.5% and 15.7% respectively [3]. Group 4: Policy and Financial Support - Fujian Province has introduced policies to promote the integration of culture and tourism, aiming for a cultural tourism economic value of around 750 billion yuan by 2027 [4]. - In the first half of the year, loans in the cultural tourism sector in Fujian increased by 81.1 billion yuan, indicating strong financial support for the industry [4]. Group 5: Payment Facilitation - The local banking sector, particularly the Xunpu Village branch of the rural commercial bank, has facilitated over 407,300 transactions worth more than 70 million yuan, enhancing payment convenience for local merchants [5].

Core Viewpoint - The collaboration between Bank of China Shaanxi and Sichuan branches enables a cross-regional "immediate refund" tax refund service for overseas tourists, enhancing consumer experience and stimulating inbound consumption [1] Group 1: Service Implementation - The "immediate refund" tax refund service allows overseas tourists shopping in either Sichuan or Shaanxi to choose where to process their refunds [1] - This service is guided by the State Taxation Administration of Shaanxi and Sichuan provinces, indicating a coordinated effort between local tax authorities [1] Group 2: Economic Impact - The new service model is expected to effectively boost cultural and tourism consumption in both provinces and surrounding areas [1] - It aims to expand the effects of the "immediate refund" policy, optimizing the shopping experience for international visitors [1] Group 3: Regional Cooperation - The geographical and cultural ties between Sichuan and Shaanxi are highlighted, with the opening of the Xicheng High-speed Railway facilitating easier travel and cooperation in cultural tourism [1]

Group 1: Tourism and Travel Industry - During the World University Games, inbound travel to Chengdu increased by over 31% year-on-year, with major sources of foreign tourists coming from Thailand, Malaysia, Japan, South Korea, and Singapore [1] - The success of the World University Games highlights the positive impact of large international events on cultural and tourism consumption, emphasizing Chengdu's regional flight routes and cultural appeal [1] - The challenge remains for Chengdu to sustain the benefits from the event and convert them into long-term growth in inbound tourism through continuous investment in service capabilities, consumer experiences, and international marketing [1] Group 2: Animation Industry - The animated film "Wang Wang Mountain Little Monster" has surpassed 1 billion yuan in box office revenue, entering the top ten of China's animated film box office history [2] - The film's success, despite lacking a major IP or large production budget, indicates a strong audience demand for content innovation and cultural resonance in the animation sector [2] - This case may encourage more capital to focus on the original animation sector, highlighting the market potential for differentiated paths in domestic animation [2] Group 3: Travel Services - Tongcheng Travel reported a revenue of 9.05 billion yuan in the first half of 2025, marking an 11.5% year-on-year increase, with adjusted EBITDA reaching 2.34 billion yuan, up 35.2% [3] - The company served 1.99 billion users in the first half of the year, reflecting a 7.2% year-on-year growth, with paid users reaching a record high of 252 million [3] - The growth in revenue and profit, along with the increase in paid user numbers, indicates a recovery in domestic travel demand and improved monetization capabilities of the platform [3] Group 4: Railway Transportation - During the summer transportation period, over 712 million passengers were transported by rail, representing a 4.1% year-on-year increase [4] - The average daily passenger volume reached 14.84 million, with 11,298 passenger trains operated daily, showcasing strong demand in the transportation and tourism market during the peak season [4] - The flexible scheduling of railway capacity has facilitated large-scale travel, boosting consumption along the routes and stimulating regional economic activity [4]

上博古埃及文明大展展厅一角。 王 初摄（人民视觉） 上博展厅内，观众在认真观展。 本报记者 巨云鹏摄 古埃及文明大展吸引观众参观。 张 悦摄（新华社发） 上博入场通道，观众排队等候。 王 初摄（人民视觉） 核心阅读 历时13个月，吸引观众超277万人次——上海博物馆的"金字塔之巅：古埃及文明大展"，为文博热增添 了新注脚。展览闭幕前一周，博物馆推出7天168小时连续开放活动，许多观众深夜排队观展。展出珍贵 文物、联动文创设计、创新文旅体验、完善服务保障……展览人气高涨、持续"圈粉"的背后，有哪些文 化密码？记者深夜进行了探访。 8月16日零点，上海。城市已渐渐安静，上海博物馆（以下简称"上博"）人民广场馆南门广场，进馆队 伍却越来越长。有人从外地赶来，拖着行李箱，跟随队伍向馆内移动。 自去年7月19日启幕，"金字塔之巅：古埃及文明大展"（以下简称"古埃及文明大展"）举办已逾一年， 热度不减。展览闭幕前的最后一周，在此前已经加开夜场基础上，上博连续开放7天168小时，推出每晚 3000张从22点到次日6点的午夜场票，几乎刚上线就售罄。 长达13个月的展期，277万观众人次，创下博物馆单个收费特展参观人数的世界纪 ...

Core Viewpoint - Harbin Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, aiming to boost market competitiveness and consumer potential in the summer tourism market [1][2] Group 1: Summer Tourism Initiatives - The district has launched the "Summer Encounter Xiangfang" initiative, creating seven themed tourism routes that integrate local historical buildings, ice sports centers, rural areas, museums, and ecological parks [1] - The themes include European style, summer ice and snow, rural seasons, red culture, cool summer retreats, beer summer activities, and self-driving camping [1] Group 2: Cultural Product Supply Actions - The "Fashion Xiangfang" initiative focuses on enhancing cultural offerings through community cultural festivals, public dance training, and art exhibitions, enriching local cultural life [1] - The district is establishing the first non-heritage research center in a star-rated hotel and promoting themed activities like "Travel with Intangible Heritage" [1] - Development of trendy national tide products and cultural creative products is encouraged to increase visibility and influence [1] Group 3: Sports Events Empowerment - The "Dynamic Xiangfang" initiative includes various sports events such as five-a-side football and youth basketball leagues, utilizing indoor venues for national ice hockey championships and training camps [1] - Chess competitions and other sports events are also organized to promote a nationwide fitness trend [1] Group 4: Consumer Scene Cultivation - The "Renew Xiangfang" initiative innovates tourism consumption models by integrating resources from 76 cinemas, cultural tourism, and commercial entities to create a "Ticket Root+" mechanism [2] - Development of nighttime cultural tourism economy is emphasized, with activities like beer festivals at night markets to enhance visitor experiences [2] Group 5: Tourism Service Quality Improvement - The "Enjoy Xiangfang" initiative focuses on upgrading tourism services and promoting new cultural tourism products such as luxury camping sites and immersive stage plays [2] - Continuous improvement of tourism infrastructure, including signage, visitor centers, and parking facilities, is prioritized to enhance the overall tourist experience [2] - The district is also enhancing regulatory measures to ensure a safe and compliant tourism environment [2]