Core Insights - Crocs will showcase its new winter collection and three collaborative series with Pop Mart, Beast, and SMFK at the 8th China International Import Expo [1] - The company will launch a velvet whale series specifically designed for Chinese consumers [1] - Crocs will present a limited edition "Croc" designed for the 2025 expo, along with a limited edition Jibbitz [1] - The global brand president of Crocs emphasized the importance of authentically reaching Chinese consumers and increasing investment in brand strategy and digital marketing [1] Product Launches - Crocs will debut a winter collection at the expo [1] - The company will introduce a velvet whale series tailored for the Chinese market [1] - A limited edition "Croc" and Jibbitz will be featured, designed specifically for the 2025 expo [1] Marketing Strategy - Crocs is increasing its investment in brand strategy and digital marketing to better connect with Chinese consumers [1] - The company aims to enhance the operation of its growing "Croc" fan community in China [1]