Group 1 - The core theme of the event is "Flying to Milan," symbolizing the transition of China's ice and snow consumption towards the 2026 Milan Winter Olympics, showcasing the potential of the ice and snow industry in China [1][3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, indicating a shift towards mass consumption and a vibrant economic landscape [3][8] - Tmall's immersive ice and snow show featured over 30 sets of winter fashion and ski gear, highlighting the integration of sports, brands, and consumer experiences [1][5] Group 2 - The event at Chongli not only serves as a platform for showcasing products but also aims to enhance the local ice and snow economy by attracting consumers and providing interactive experiences [3][5] - Tmall's role is evolving from a mere participant to a key influencer in defining consumer trends and meeting the needs of niche markets within the ice and snow sector [8] - The transformation of China's ice and snow economy is characterized by a shift from event-driven growth to a focus on brand innovation, cultural identity, and consumer experience [8]