Core Insights - The article highlights the surge in visitors at ski resorts in Qingdao's West Coast New Area as the Spring Festival approaches, emphasizing the integration of "ice and snow + culture" and "ice and snow + tourism" to attract crowds and boost consumption [2][3][5]. Group 1 - The ski resorts in Qingdao are experiencing a peak in visitor numbers as the Spring Festival holiday nears [2][3][5]. - Local initiatives are promoting the combination of cultural and tourism activities with winter sports to enhance the festive atmosphere and stimulate economic activity [2][3][5].