来源：新华网 2月13日，游客在青岛西海岸新区融创藏马山滑雪场游玩。 随着春节假期临近，青岛各大滑雪场陆续迎 来游客高峰。当地以"冰雪+文化""冰雪+旅游"聚人气、促消费、添年味。 新华社记者 李紫恒 摄 2月13日，游客在青岛西海岸新区融创藏马山滑雪场滑雪。 随着春节假期临近，青岛各大滑雪场陆续迎 来游客高峰。当地以"冰雪+文化""冰雪+旅游"聚人气、促消费、添年味。 新华社记者 李紫恒 摄 2月13日，游客在青岛西海岸新区融创藏马山滑雪场学习滑雪。 随着春节假期临近，青岛各大滑雪场陆 续迎来游客高峰。当地以"冰雪+文化""冰雪+旅游"聚人气、促消费、添年味。 新华社记者 李紫恒 摄 2月13日，游客在青岛西海岸新区融创藏马山滑雪场学习滑雪。 随着春节假期临近，青岛各大滑雪场陆 续迎来游客高峰。当地以"冰雪+文化""冰雪+旅游"聚人气、促消费、添年味。 新华社记者 李紫恒 摄 2月13日，游客在青岛西海岸新区融创藏马山滑雪场游玩。 随着春节假期临近，青岛各大滑雪场陆续迎 来游客高峰。当地以"冰雪+文化""冰雪+旅游"聚人气、促消费、添年味。 新华社记者 李紫恒 摄 2月13日，游客在青岛西海岸新区融创藏马山 ...

校对王菲 新疆的冬日，正以其多元姿态，向世界展开一幅壮美而温暖的画卷。从阿勒泰的雪原到那拉提的阳光， 这片土地上的冰雪资源，在携程等平台的数据驱动与产品联动下，正从单一运动向"冰雪+"多元体验升 级。游客不仅能感受专业滑雪课程与非遗手作，还能深入农庄与牧场，体验民俗文化。这种"平台连接 场景、服务嵌入旅途"的模式，不仅提升了旅行品质，也为当地产业融合与乡村振兴注入了可持续的活 力。 ...

转自：辽宁日报 1月18日，新疆巴音郭楞蒙古自治州博湖县境内的博斯腾湖大河口景区举行巨网冬捕活动，吸引各地游客前来观赏。博斯 腾湖冬捕不仅是冬季生产的传统，更是当地"冰雪+旅游"融合发展的新名片。今年冬捕首网收获颇丰，捕捞各类鲜鱼约6 吨多。图为渔民在博斯腾湖冰面上进行冬捕作业。 （来源：辽宁日报） 新华社发 ...

Group 1: Domestic Tourism and Entertainment Market - The domestic tourism and entertainment market experienced a strong start during the New Year holiday, with a more than 4-fold increase in domestic scenic spot ticket bookings year-on-year [1] - The film market also performed well, with box office revenue surpassing 700 million yuan by January 3, 2026, marking the first consumption boom of the year [1][4] Group 2: Ice and Snow Tourism Trends - Ice and snow tourism became a popular choice during the New Year, with a significant rise in deep-play experiences, such as ice fishing and traditional fishing [2] - The "00s" generation accounted for 39% of travelers, indicating a shift towards experiential consumption among younger demographics [2] - Consumer enthusiasm led to a notable increase in travel-related purchases, with average spending rising over 30% year-on-year [2] Group 3: Growth in Inbound Tourism - Inbound tourism saw robust growth, particularly in Hainan, where the "duty-free shopping + beach vacation" model attracted international visitors [3] - Ticket bookings for inbound tourism increased by 110% year-on-year, with some destinations experiencing over 30-fold growth in experience-based product bookings [3] - The overall trend indicates a shift from sightseeing to deeper thematic tourism among international visitors [3] Group 4: Film Industry Highlights - The New Year film box office reached over 700 million yuan, with popular films like "The Hidden Kill" and "The Legend of the Qin" leading the box office [4][5] - "The Hidden Kill" and "The Legend of the Qin" both surpassed 100 million yuan in box office revenue, showcasing the appeal of diverse film genres [4][5] - The success of various films during the New Year period indicates a positive outlook for the Chinese film market in 2026 [4][5]

Core Insights - The opening of the Baohua Mountain Ski Resort on January 3 marks a significant addition to the winter recreational offerings in the Ning-Zhen-Yang urban area, attracting nearly 2,000 visitors on its first morning [1] Group 1: Project Overview - The Baohua Mountain Ski Resort covers an area of approximately 50,000 square meters and is designed with a focus on being "age-friendly and professionally adaptable" [1] - The resort is equipped with imported snow-making machines, snow groomers, and includes facilities such as a rest hall, hot beverage and dining area, and a professional equipment rental service center [1] Group 2: Location and Accessibility - The ski resort's geographical location is a significant advantage, being about a one-hour drive from both Nanjing city center and Zhenjiang city [1] - The convenience of skiing close to home is highlighted by visitors, enhancing the appeal of the resort [1] Group 3: Visitor Experience and Services - The ski resort operates on a time-slot reservation system and has a professional coaching team of 200 members to ensure a quality experience for visitors [1] - The project integrates with existing ecological and cultural resources, collaborating with the nearby Qianhua Ancient Village scenic area to enhance visitor engagement [1] Group 4: Promotional Activities - On the opening day, the Baohua Mountain scenic area offered free entry to visitors who booked the ski resort, promoting cross-activity engagement [1] - The "Qianhua Into Dream" Hanfu experience hall also launched free trial activities during the New Year holiday, effectively extending visitor stay time [1]