Core Viewpoint - The integration of ice and snow tourism with local cultural experiences in Inner Mongolia is enhancing visitor engagement and satisfaction, leading to a significant increase in tourist numbers and longer stays [3][8][11]. Group 1: Event Highlights - The "2026 Ulanqab Third Ice and Snow Nadam Festival" features various competitions such as camel endurance races, traditional wrestling, and archery, showcasing the unique cultural heritage of Inner Mongolia [1][3]. - During the 2025-2026 winter tourism season, Inner Mongolia launched 159 cultural and tourism activities to cater to diverse and high-quality winter tourism demands [3][6]. Group 2: Visitor Experience - Tourists are increasingly seeking immersive experiences, such as learning to make traditional milk tea and participating in local customs, rather than just viewing scenic landscapes [3][8]. - The average length of stay for tourists has increased from 1.5 days to 2.8 days, indicating a growing desire to engage more deeply with the local culture and environment [8][11]. Group 3: Cultural Exchange - The events serve as a platform for cultural exchange, featuring performances from various regions, including traditional dances and music, which enrich the visitor experience [6][8]. - Unique cultural products designed around ice and snow themes are becoming popular souvenirs, reflecting the blend of traditional and modern design [6][8].