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农贸市场改造:不止是升级,更是重生
Sou Hu Cai Jing· 2025-08-26 06:47
在城市的版图中,农贸市场宛如一颗独特的明珠,散发着浓郁的生活气息。它承载着人们对新鲜食材的期待,是一日三餐美味的源头。但你是否想过,为 什么如今各地都在大力推进农贸市场改造?改造后的农贸市场,其生命力又体现在何处?这背后,蕴含着城市发展、民生改善与商业变革的诸多奥秘。 以上是杭州尚策专业设计的分享,如果您对这方面感兴趣,可以咨询我们,希望对大家有所帮助。(本文禁止任何转载、摘录行为,违者必究其法律责任) 改造后的农贸市场,购物环境焕然一新。地面干净整洁,摊位布局合理,通风、照明条件良好。智能管理系统的引入,让消费者可以轻松获取食材的检验 信息,购物更安心。市场还增加了休息区、公共卫生间等配套设施,为消费者提供更多便利。 业态多元化为农贸市场注入了新的商业活力。除了传统的农副产品销售,许多市场引入了特色餐饮、文创产品、手工艺品等摊位。同时还设置了自产自销 区,减少中间环节,让消费者能买到更实惠、更新鲜的农产品,同时也增加了农民收入。这些新变化吸引了更多消费者,提升了市场的人气和销售额,促 进了区域经济增长。 在农贸市场改造中融入了地域文化元素,打造出具有独特风情的市场空间。将当地传统建筑风格、民俗文化与现代设计 ...
公园混搭烟火气 京城消费添活力
Sou Hu Cai Jing· 2025-08-24 23:26
来源:滚动播报 (来源:千龙网) 清晨的双秀公园里,当三忘湖咖啡飘出第一缕香气,穿汉服的姑娘们手捧拿铁,陆续前往木廊下拍照; 正午的海淀公园里,无界咖啡门口搭起数座白色露天帐篷,年轻人一边翻看书籍,一边欣赏着湖光绿 意;傍晚的北海公园里,仿膳茶社亮起宫灯,游客们边喝茶边细细品味着复刻的宫廷糕点……如今,北 京各大公园早已不再是传统的晨练与赏花地,咖啡香、书香、烟火气交织成新的消费图景,推动"公园 +商业"融合发展,将《北京市深化改革提振消费专项行动方案》等政策一点点落到实处。 从限制到鼓励 政策解锁公园新可能 "公园森林系咖啡屋,直通公园,很喜欢这几扇玻璃窗,将绿意尽收眼底""审美在线,店面虽小但很舒 服,可以自习、办公,也能聊天发呆"……位于东单公园的三旬咖啡刚开业不久,已经收到一众网友的 新鲜评价。事实上,不单是东单公园,如今北京很多公园里都可以见到咖啡馆、餐馆的踪影。公园场景 正在成为品牌创新的"试验场"。而这一切,都得益于政策的支持。 此前,城市公园用地一度被严格限制商业开发,仅有的配套多是小卖部式的简易服务。转折始于2022年 《北京市公园配套服务项目经营准入标准(试行)》的发布,鼓励各公园管理机构 ...
“北京范儿”大赛激发全民共创热情
Bei Jing Ri Bao Ke Hu Duan· 2025-08-24 22:17
Core Viewpoint - The "Beijing Style" short video competition has successfully engaged the public, showcasing the cultural richness and modern vibrancy of Beijing through over 70,000 submissions, highlighting the potential of "short video + economy" and "event economy" [1][2][5] Group 1: Public Participation and Content Creation - The competition has attracted significant participation, with nearly half of the submissions coming from ordinary netizens, reflecting a diverse representation of Beijing's culture, tourism, and lifestyle [2][5] - The videos capture various aspects of Beijing, including traditional culture, local cuisine, and community interactions, emphasizing the city's unique cultural symbols and the warmth of its residents [2][3] Group 2: Multi-Platform Engagement - The short videos have been widely disseminated across major platforms such as Douyin, Kuaishou, Weibo, and Baidu, achieving over 4 billion total views and generating nearly 400 viral videos with over a million views each [5][8] - Different platforms focus on distinct content types, with Douyin and Kuaishou emphasizing everyday life, while Weibo and Baidu concentrate on cultural heritage, enhancing the recognition of Beijing's cultural identity [4][5] Group 3: Economic Impact and Consumer Engagement - The competition has spurred offline activities and increased foot traffic and sales in various commercial areas, with some locations reporting up to 85% increase in daily foot traffic and 57% increase in daily sales [7][8] - Initiatives like the "Night Beijing" campaign and various promotional activities have further stimulated consumer spending, with significant sales reported for cultural products and event tickets [8] Group 4: Future Developments - The upcoming second season of the competition will introduce a "Fashion Vitality" theme, aiming to further engage the public and promote the cultural development of Beijing in a more dynamic and inclusive manner [9]
以体育赛事为引擎,激发消费新活力
Sou Hu Cai Jing· 2025-08-24 09:02
国务院总理李强8月22日主持召开了国务院常务会议。会议强调,要激发体育消费需求,拓展体育消费场 景,鼓励各地举办体育消费活动,实施消费惠民举措,更好满足群众消费升级需求。 国家统计局江苏调查总队最新的调研数据显示:观看球赛,95.9%的观众产生了门票外的消费。外地观众 家庭整个行程花费普遍在1000元至2000元。94.1%的观众在外用餐,79.0%的观众购买文创产品,62.5%的 观众参与娱乐等其他类别消费,选择酒店住宿、景点游览的观众分别占21.0%、66.1%。 苏超首先是当地球迷的盛宴,但因为组织得力,赛事形式亲民,一张小小的球票不仅是赛场通行证,更成 为撬动多元消费的钥匙。让体育赛事成为点燃城市消费活力的强大引擎,把体育的小场景做成消费的大场 景,苏超作出了可喜尝试。 这次国常会指出,"发展体育产业和体育消费是落实扩大内需战略的重要内容",同时也对如何进一步释放 体育消费潜力作出了部署。落实国常会要求,借鉴"苏超"等相关活动经验,推动体育消费再上大台阶需从 多方面着手。 完善基础设施是前提。没有硬件支撑,赛事经济便无从谈起。必要的场馆设施外,停车位是否充足、公共 交通是否便捷,周边酒店、餐饮业是否有 ...
看,夜色下的消费力(锐财经)
Ren Min Ri Bao Hai Wai Ban· 2025-08-22 22:14
Core Viewpoint - The development of "night economy" is becoming a new hallmark of urban vitality, with diverse consumption scenarios emerging at night, including night markets, cultural experiences, and entertainment options [2][4]. Group 1: Night Economy Growth - Approximately 60% of domestic residents' consumption occurs at night, with large shopping malls seeing over 50% of their daily revenue generated between 6 PM and 10 PM [4]. - Nighttime tourism spending is projected to reach approximately 1.91 trillion yuan in 2024, indicating a significant increase in demand for night tourism [4]. Group 2: Local Initiatives and Events - Various cities are actively promoting night consumption through events such as concerts and sports, with Beijing implementing "ticket root economy" to encourage spending in nearby businesses during events [5]. - In Shanghai, the 2025 Shanghai Night Life Festival features a carnival showcasing diverse activities, enhancing the city's vibrant night culture [5]. Group 3: Technological Integration - Cities like Kaifeng are integrating digital technologies into their night economy, enhancing visitor experiences through interactive performances and smart tourism solutions [7][8]. - The use of AR technology in places like Taiyuan and Wuhan is aimed at improving consumer engagement and driving offline spending [8].
“苏超”带动超九成观众延伸消费
Xin Hua Ri Bao· 2025-08-22 20:18
各地将商圈、街区、公园等打造成沉浸式"第二现场",有效延伸了赛事热度。调研显示,98.3%的观众 对"来苏超看球+消费"给出好评,表示会向他人推荐,其中愿意主动推荐的超过八成。受访观众反映, 影响消费的核心因素为:当地特色(29.4%)、球迷氛围(28.0%)、便捷性(21.5%)。 国家统计局江苏调查总队有关负责人介绍,调研期间观众也提出宝贵建议,比如延长文旅消费优惠时 效,丰富文创产品开发,增强全域观赛氛围等,这些都有助于后期进一步改善赛事设计,为观众带来更 丰富更完备的观赛体验。 本报讯(记者李晞)国家统计局江苏调查总队8月21日发布"苏超"消费跟踪调研报告。这份针对"苏超"第九 轮赛事的专题调研显示,在南京、无锡、常州、苏州、南通、扬州6座主办城市,"苏超+"消费模式成效 显著,95.9%的现场观众因观赛产生门票之外的延伸消费,赛事已成为激活城市消费活力的重要引擎。 "本次调研针对各赛区现场观众进行,并实地走访了相关商圈、景区,调研结果清晰地勾勒出'苏超'带 来的消费热潮。"国家统计局江苏调查总队有关负责人介绍,调研数据显示,赛事引流强劲,外地观 众"留下来"意愿高。"苏超"第九轮比赛现场观众规模突破 ...
(活力中国调研行)在平潭国际旅游岛感受“青春时尚”风潮
Zhong Guo Xin Wen Wang· 2025-08-21 05:57
Core Insights - Pingtan is experiencing a trend of increasing youth tourism, with 92% of domestic visitors aged between 18 and 45 years old in the first half of 2025 [1][8] - The development of Pingtan as an international tourism destination has been ongoing since the approval of the construction plan in 2016, focusing on "international style and youthful fashion" [1][4] Tourism Development - The 22nd International Yacht Terminal, opened in June 2022, features 49 berths and offers diverse marine experiences, becoming a new landmark for coastal tourism in Pingtan [2][4] - Activities such as yachting, fishing, and surfing are tailored to attract younger visitors, with ongoing plans to introduce new energy yachts and super yachts [5][4] Cultural Integration - The integration of culture and tourism is highlighted by the inclusion of the "Pingtan Shell Mound Prehistoric Site" in the top ten archaeological discoveries in China, with a museum set to open in December 2024 [5][7] - Cultural products inspired by local heritage are gaining popularity among young consumers, enhancing the tourism experience [7][5] Visitor Experience - The 68 Sea Miles Scenic Area, known for its unique natural beauty, is undergoing enhancements to improve visitor experience, including the introduction of new tourism activities [8][7] - The area features popular attractions and has seen the opening of a Taiwanese goods experience store, which has been well-received by tourists [8][7] Economic Impact - In 2024, Pingtan is projected to receive 10.79 million tourists, generating a total tourism expenditure of 12.028 billion yuan, with an average spending of 1,115 yuan per visitor, marking significant growth compared to 2015 [8][1] - The rise in social media promotion by visitors and influencers is contributing to Pingtan's visibility as a travel destination [8][4]
全球“空箱党”中国扫货:疯狂“反向海淘”背后的文化出口
3 6 Ke· 2025-08-21 01:33
Core Insights - The number of tax refund stores in China has exceeded 7,200, with a 186% year-on-year increase in the number of people enjoying tax refunds, and a 94.6% and 93.2% increase in sales and tax refund amounts respectively [1] - The trend of international tourists traveling to China with empty suitcases for shopping has gained popularity, with many foreign netizens expressing excitement about this phenomenon [1] - China's shopping paradise status is reinforced by a wide range of products available, from traditional crafts to the latest electronics, attracting more foreign tourists [1] Group 1: Policy and Economic Impact - China has been expanding its visa-free entry policies and improving shopping tax refund policies, significantly boosting international travelers' shopping enthusiasm [2] - As of July, China has implemented comprehensive visa exemptions with 29 countries, unilateral visa exemptions for 46 countries, and 240-hour transit visa exemptions for 55 countries, facilitating easier access for foreign tourists [2] - The optimization of tax refund policies includes lowering the minimum spending threshold, increasing cash refund limits, and allowing immediate VAT refund applications at retail locations [3] Group 2: Consumer Behavior and Trends - The shopping preferences of foreign tourists have shifted from traditional items like silk and tea to high-value products such as drones and smart wearable devices [5] - The convenience of China's digital payment systems allows foreign tourists to easily link their overseas bank cards, enhancing their shopping experience [5] - The implementation of technology in tax refund processes has improved efficiency, with a 40% increase in processing speed for tax refunds [5] Group 3: Tourism Growth and Market Positioning - The influx of foreign tourists has stimulated demand in various sectors, including retail, hospitality, and tourism services, contributing to overall economic growth [6] - The number of inbound travelers has increased significantly, with 38.05 million foreign visitors recorded in the first half of the year, a 30.2% year-on-year increase [8] - The rise in ticket bookings for less popular cities indicates a diversification in tourist destinations, with a notable increase in interest from countries like Vietnam and Indonesia [9]
寸土寸金的南京西路上 多了间免费驿站歇歇脚
Sou Hu Cai Jing· 2025-08-20 18:08
Core Insights - The "Nanxi·Haishangyi" service station officially opened for trial operation on August 21, aiming to enhance the consumer experience in the Nanjing West Road area, which is part of the "International Consumer Center City Demonstration Zone" initiative [1][3] Group 1: Service Offerings - The service station features over 200 square meters of space, including a tourism service consultation point, rest areas, and a special exhibition celebrating the 80th anniversary of Nanjing West Road [3][5] - It provides multilingual services and tax refund facilities for international tourists, along with integrated guidance systems and electronic displays for local attractions and cultural exhibitions [3][5] Group 2: Economic Impact - The presence of the "Louis Vuitton" cruise ship has significantly boosted sales in the surrounding areas, with year-on-year increases of 70% and 147% in nearby shopping centers [3] - The service station is positioned to enhance the overall consumer experience and confidence in the Nanjing West Road commercial area, linking high-end retail and dining experiences [5][7] Group 3: Community Engagement - The station will host various community events and activities, encouraging public participation and collaboration with local businesses [3][5] - It aims to support nighttime economy initiatives by integrating with local attractions and promoting social gatherings, thereby stimulating diverse consumer activities [5][7]
茑屋书店接连退场,比预期更匆忙
3 6 Ke· 2025-08-19 02:44
Core Viewpoint - The article highlights the contrasting fates of Tsutaya Bookstore and local bookstores in China, illustrating the challenges faced by foreign brands in adapting to the local market while local bookstores thrive through tailored strategies and community engagement [1][4][32]. Group 1: Tsutaya Bookstore's Challenges - Tsutaya Bookstore, which opened its first store in China in 2020, aimed to replicate its Japanese success with a target of opening 1,000 stores, but has faced significant challenges leading to closures [4][8]. - The brand's model relied on a light asset approach, where local partners bore the costs, resulting in a disconnect between high operational costs and the ability to generate sustainable consumer traffic [4][13]. - As of now, Tsutaya's total store count has decreased from 15 to 11, far from its ambitious target, indicating a struggle to maintain its presence in the Chinese market [13][32]. Group 2: Local Bookstores' Growth - In contrast to Tsutaya's decline, local bookstores are expanding by focusing on niche markets, community engagement, and diverse offerings, avoiding the pitfalls of high-cost models [16][31]. - Three distinct growth paths for local bookstores have emerged: content-driven models that integrate publishing and cultural events, niche specialization in specific fields, and adaptive strategies that create unique experiences based on local contexts [16][31]. - Successful local bookstores, such as Single Direction Space and Naive Ideal Country, leverage their content production capabilities and community connections to create immersive experiences that go beyond mere book sales [17][19][21]. Group 3: Long-term Viability - The article emphasizes that the future of bookstores in China will not be determined by size but by the ability to foster long-term relationships with readers and communities [34][32]. - Local bookstores are increasingly seen as cultural hubs that provide unique experiences, making them more resilient against the challenges faced by larger, foreign brands [34][32]. - The contrasting outcomes of Tsutaya and local bookstores illustrate the importance of understanding local market dynamics and consumer behavior in the retail landscape [32][34].