（股份代號：811） 海外監管公告 本公告乃根據香港聯合交易所有限公司證券上市規則第13.10B條而作出。 茲載列新華文軒出版傳媒股份有限公司在上海證券交易所網站( www.sse.com.cn ) 發佈的《新華文軒出版傳媒股份有限公司2025年年度報告》《新華文軒出版傳媒股 份有限公司2025年年度報告摘要》《新華文軒出版傳媒股份有限公司第五屆董事會 2026年第四次會議決議公告》《新華文軒出版傳媒股份有限公司2025年度利潤分配 建議方案暨關於貫徹落實「提質增效重回報」專項行動的公告》《新華文軒出版傳 媒股份有限公司關於聘任本公司2026年度會計師事務所及內控審計機構的公告》 《新華文軒出版傳媒股份有限公司關於2025年度募集資金存放、管理與實際使用 情況的專項報告》《新華文軒出版傳媒股份有限公司2025年度環境、社會及管治報 告摘要》《新華文軒出版傳媒股份有限公司2025年度環境、社會及管治報告》《新 華文軒出版傳媒股份有限公司2025年度獨立董事述職報告（劉子斌）》《新華文軒 出版傳媒股份有限公司2025年度獨立董事述職報告（鄧富民）》《新華文軒出版傳 媒股份有限公司2025年度獨立董事述職報告（韓文 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry. Core Insights - The integration of China's aging population with the digital economy is creating a significant shift in elderly e-commerce consumption, driven by intergenerational digital reverse nurturing, which enhances elderly digital skills and trust in e-commerce [1][3]. - The elderly face challenges such as digital operation obstacles, mismatched platform designs, and weak risk prevention capabilities, which hinder their participation in e-commerce [3][5]. - Intergenerational digital reverse nurturing is identified as an effective strategy to bridge the digital divide and unlock the consumption potential of the elderly, suggesting a need for improved quality assessment systems for this nurturing process [3][26]. Summary by Sections Introduction - The aging population in China is rapidly increasing, with 264 million individuals aged 60 and above, projected to exceed 400 million by 2035, representing over 30% of the total population [4]. - The silver economy is currently valued at approximately 7 trillion yuan, expected to reach 30 trillion yuan by 2035, highlighting the growing consumption potential of the elderly [4]. Literature Review and Theoretical Framework - The consumption behavior of the elderly is influenced by factors such as retirement, social security, and interpersonal relationships, which affect their digital capabilities and consumption patterns [6][7]. - Digital reverse nurturing is characterized as a dynamic process of intergenerational digital capital transfer, evolving from basic skill transfer to deeper cognitive understanding [8][9]. External Impact Mechanism of Digital Reverse Nurturing on Elderly E-Commerce Consumption - Digital reverse nurturing positively influences the perceived usefulness and ease of use of e-commerce platforms for the elderly, facilitating their digital learning process [12]. - The elderly's perception of e-commerce platforms improves through intergenerational knowledge transfer, enhancing their decision-making capabilities [13][14]. Current Status and Challenges of Elderly Consumers in E-Commerce - The elderly consumer market is expanding, with projections indicating that the silver economy could reach 60 trillion yuan by 2050, becoming a crucial pillar of national economic development [17]. - However, challenges such as low digital literacy and inadequate platform design hinder deeper participation in e-commerce [18][19]. Strategies and Recommendations - Families should adopt a dual-driven model of "skill transfer + emotional support" to assist elderly individuals in using e-commerce platforms effectively [21][22]. - Social initiatives should focus on creating a collaborative network that includes policy support and community-driven digital skills training [23]. - E-commerce platforms need to enhance their services by integrating features that support elderly users, such as simplified interfaces and risk alert systems [24]. - Intergenerational collaboration should be promoted through community activities and educational programs to foster a supportive environment for elderly consumers [25].

Core Viewpoint - The article highlights the efforts of Li Yiwan, a member of the National Committee of the Chinese People's Political Consultative Conference, in promoting the integration of culture and tourism to empower rural revitalization in Cangyuan Wa Autonomous County, Yunnan [1] Group 1: Cultural Heritage and Tourism Integration - Li Yiwan is focusing on the revitalization of cultural heritage and the enhancement of tourism experiences during the National Two Sessions [1] - Cangyuan County possesses diverse tourism resources and rich intangible cultural heritage, with 73 intangible cultural heritage projects integrated into tourism development [1] Group 2: Local Initiatives and Training Programs - Local initiatives include the transformation of traditional weaving patterns into creative cultural products, providing tangible benefits from heritage skills [1] - Regular training programs such as the "Cultural Tourism Talent Training Plan" and "Intangible Heritage + Tourism" dual-track training classes are being implemented to enhance skills [1] Group 3: Recommendations for Improvement - Li Yiwan plans to propose suggestions on cultural relic protection, cultural display, and tourism consumption to improve rural tourism quality and allow villagers to share in the development benefits [1]

Group 1 - The core theme of the news is the revitalization of the Bayi Sugar Factory cultural and creative street, which aims to blend historical preservation with cultural tourism experiences [1][2] - The project officially launched in 2024, focusing on urban space development that integrates historical protection and cultural tourism [2] - The Bayi Sugar Factory, established in 1959, was one of the first large-scale sugar production enterprises in China, significantly impacting the sugar supply in Xinjiang [1] Group 2 - The city of Shihezi has adopted a strategy of "protection first, inheritance priority," promoting the mutual empowerment of military reclamation heritage protection and tourism development [1] - The project includes infrastructure improvements such as water, electricity, heating network upgrades, new roads, and a 1,500 square meter central square, alongside green space and smart monitoring system enhancements [2] - Over 20 events have been held in the cultural street since 2024, including a university music festival and a model competition, aimed at immersing citizens and tourists in the local culture [2]

Group 1 - The core theme of Qingdao Tourism Group's winter tourism campaign is "Seagull Meets Qingdao, Exciting Moments Ahead," featuring 23 series of activities, 53 unique products, and 45 premium routes [1] - The combination of "premium routes + thematic experiences" led to a total of 2,168 maritime tourism operations, an increase of 87.38% year-on-year, with 147,100 passengers, up 89.07%, and revenue growth of 122.79% [1][3] Group 2 - The "National Trend +" atmosphere was created by integrating folk culture with Qingdao's marine characteristics, resulting in a "Sea-People's National Trend New Year" experience [2] - During the Spring Festival, Qingdao's total revenue increased by 39.04%, with the Qingdao Olympic Sailing Center receiving 392,500 visitors, a year-on-year increase of 15.41% [2] Group 3 - Qingdao Tourism Group leveraged its unique marine resources to create immersive experiences, achieving record daily visitor numbers during the Spring Festival, with a peak increase of 151% in daily passenger volume [3] - The "Chasing Seagulls and Riding Waves" themed routes became popular among tourists, with various scenic tours showcasing the city's coastal charm [3] Group 4 - The company emphasizes the integration of culture and tourism, launching diverse cultural tourism products while participating in the city's "ticket economy" with various promotional policies [4] - Special offers included discounted dining packages and reduced ticket prices for students and local residents, enhancing visitor engagement and spending [4]

Group 1 - The core viewpoint of the articles highlights the integration of ice and snow tourism in Northeast China, particularly in Jilin and Liaoning provinces, facilitated by improved transportation infrastructure such as the upcoming Shenbai high-speed railway [1][4] - The Wan Feng Tonghua Ski Resort, which was upgraded from the first high mountain ski resort in New China, is experiencing increased visitor numbers due to better accessibility [1][2] - The introduction of various attractions, such as the "cloud top palace" snow sculpture and themed parks, aims to cater to diverse visitor preferences and enhance the overall tourism experience [2][4] Group 2 - Data from UnionPay Business indicates that Jilin Province received 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan, while Liaoning Province saw a year-on-year increase of 19.72% in tourist numbers and 20.64% in tourism revenue [6] - The expansion of high-speed rail services and new direct flights from major cities are creating a more connected travel network, promoting regional tourism collaboration [4][6] - Xinjiang's ice and snow economy is evolving with policies supporting high-quality development, leading to a diversified tourism landscape that combines sports, culture, and leisure [9][14]

Group 1: Ice and Snow Tourism Development - The Wan Feng Tonghua Ski Resort in Jilin Province has seen an influx of ski enthusiasts this season, benefiting from the opening of the Shenyang-Baihe high-speed railway in 2025, which will enhance accessibility for tourists [1][6] - The Northeast region's ice and snow tourism has gained popularity, with cities like Shenyang, Tonghua, and Changbai Mountain attracting visitors, previously limited by transportation constraints [1][6] - The opening of new direct flights and increased train services has created an "ice and snow air corridor," facilitating travel and boosting tourism in the region [6][8] Group 2: Infrastructure and Service Enhancements - The Wan Feng Tonghua Ski Resort has upgraded its facilities, including new snow trails and entertainment options, catering to a diverse range of visitors [3] - In Liaoning, hot spring resorts are integrating ice and snow experiences with wellness offerings, enhancing the overall tourist experience [4] - The Longquan-Hunchun high-speed railway has increased train frequency, further reducing travel time between major cities and ski resorts [6][8] Group 3: Economic Impact and Visitor Statistics - During the New Year holiday, Jilin Province welcomed 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, while Liaoning Province reported a 19.72% increase in visitor numbers and a 20.64% rise in tourism revenue [8] - The introduction of new train schedules aims to expand direct access from Northeast scenic spots to major cities, enhancing the region's tourism capacity [8] Group 4: Xinjiang's Ice and Snow Economy - Xinjiang has implemented various policies to support the high-quality development of its ice and snow economy, focusing on land supply, financial support, and talent cultivation [12] - Ski resorts in Xinjiang are evolving into comprehensive vacation destinations, combining sports, sightseeing, culture, and leisure activities [12][14] - The region's ice and snow economy is characterized by differentiated development, with Northern Xinjiang focusing on high-quality sports and international events, while Southern Xinjiang emphasizes cultural integration and unique leisure products [18]

Core Insights - The article highlights the significant increase in visitor numbers and cultural product sales at museums in Sichuan during the 2026 Spring Festival, showcasing the growing popularity of cultural tourism in the region [1][2][3]. Group 1: Visitor Statistics - During the 2026 Spring Festival, museums, libraries, and cultural centers in Sichuan received a total of 10.39 million visitors [1]. - The Sichuan Museum saw a 30.54% year-on-year increase in visitor numbers during the holiday period [1]. - The Wuhou Shrine's Chengdu Temple Fair attracted 835,000 visitors, marking a 15.12% increase compared to the previous year [3]. Group 2: Cultural Product Sales - The Sichuan Museum's cultural product sales reached 1.1728 million yuan, reflecting a 113.39% year-on-year growth [1]. - The Wuhou Shrine's cultural product sales increased by 26.47% during the Spring Festival [3]. Group 3: Special Events and Exhibitions - The Sichuan Museum launched two major exhibitions before the Spring Festival, enhancing its appeal to visitors [1]. - The Sanxingdui Museum hosted a cultural event themed "Celebrating the New Year in Sanxingdui," attracting nearly 200,000 visitors [2]. - The Du Fu Thatched Cottage Museum held multiple exhibitions, including the "Red Plum Art Exhibition" and "Orchid Spring Exhibition," during the Spring Festival [3].

Core Viewpoint - The article highlights the vibrant tourism activities in Zhangjiajie during the Spring Festival, showcasing a blend of cultural performances, night tours, and local traditions that enhance the region's appeal to visitors [1][8]. Group 1: Tourism Activities - Zhangjiajie's Wulingyuan area features a variety of nighttime activities, including park night tours, folk performances, and traditional markets, creating a lively atmosphere during the Spring Festival [1]. - The Suxi Cultural Tourism Park is illuminated with modern light displays and traditional Tujia cultural elements, attracting numerous tourists [3]. - The park offers diverse consumption experiences, including local stand-up comedy and creative cultural products inspired by the region's natural beauty, enhancing visitor engagement [3]. Group 2: Cultural Performances - The "Charming Xiangxi" International Cultural Square hosts popular performances such as "Fire Drum" and "Daughter's Meeting," which immerse both domestic and international tourists in the local cultural heritage [5]. - The performances effectively showcase the cultural diversity of the Xiangxi region, with audience participation in singing and dancing, creating a joyful atmosphere [5]. Group 3: Night Tourism Development - The newly opened Xiangxi Mansion, featuring traditional architecture, attracts visitors with its ancient market theme, contributing to the overall tourism experience [8]. - The integration of various attractions, including Suxi River, "Charming Xiangxi," and Xiangxi Mansion, establishes a new tourism model of "daytime mountain and water appreciation, nighttime cultural tourism" in Wulingyuan [8]. - Wulingyuan plans to further develop its night tourism economy by introducing more immersive performances and leisure activities, aiming to make "Night Tour Wulingyuan" a prominent brand for Zhangjiajie [8].

Core Insights - Guizhou Libo County successfully stimulated tourism and consumption during the Spring Festival through a "three-free" policy and various cultural and recreational activities, resulting in a significant increase in visitor numbers and spending [1][5] Group 1: Visitor Statistics - As of February 20, the county received 37.25 million visitors during the holiday, marking a 38.8% year-on-year increase [1] - On a single day, the county welcomed 91,300 visitors, indicating a strong influx of tourists [1] Group 2: Policy Impact - The "three-free" policy allowed visitors to enter key attractions like Xiaoqikong and Yaoshan Ancient Village for free with certain conditions, effectively linking various sectors of the tourism economy [3] - This policy led to a surge in hotel occupancy rates, with major hotels nearly fully booked and guesthouses in Libo Ancient Town achieving over 70% occupancy [3][4] Group 3: Economic Activity - The increase in overnight visitors significantly boosted the local dining scene, with some restaurants reporting table turnover rates exceeding 250% and popular dishes selling out quickly [4] - The cultural and creative sectors also benefited, with a notable rise in sales of local handicrafts and themed products, reflecting a growing interest in unique cultural experiences [4]