Domestic Market Trends - The domestic flight bookings to Northeast China during the ice and snow season (December to January) are expected to exceed 1.16 million, representing a month-on-month increase of approximately 27% [1] - Harbin remains the top destination with over 400,000 flight bookings, showing a month-on-month growth of about 38% [1] - The Xinjiang region is also gaining popularity, with domestic flight bookings exceeding 390,000, marking an 11% month-on-month increase [1] - The ice and snow tourism market in China is experiencing unprecedented vitality, driven by large-scale market demand, strong policy support, and high-quality product supply [2] Ice and Snow Tourism Developments - The total scale of China's ice and snow sports industry is projected to reach 970 billion yuan in 2024, with a year-on-year growth of about 9%, and is expected to surpass 1 trillion yuan by 2025 [2] - The Northeast region continues to dominate the domestic ice and snow tourism market, with over 50% of bookings for ice and snow tours coming from the three northeastern provinces [4] - The 27th Harbin Ice and Snow World will expand to 1.2 million square meters, with a record ice and snow usage of 400,000 square meters [4] - The Heilongjiang provincial government has initiated a "100-day ice and snow tourism action" to develop a world-class ice and snow vacation destination [4] Popular Destinations and Trends - The Alatau region in Xinjiang has seen a significant increase in popularity, with bookings rising by 201.87% year-on-year, making it one of the top five ice and snow destinations this winter [7] - The "Keketuohai International Ski Resort" in Alatau has become a notable player in the ice and snow tourism market, offering a snow season of up to 240 days and 121 kilometers of ski trails [9] - The average ticket price for popular ice and snow routes is expected to rise, with the Shanghai-Harbin route seeing an increase of over 37.6% from approximately 960 yuan to around 1,321 yuan [9] International Market Insights - The outbound tourism market is witnessing a decline in interest for Japan's Hokkaido, contrasting with previous years, while European niche routes and customized tours are gaining traction [11] - The demand for personalized services in international ski markets is increasing, with tourists preferring comprehensive vacation experiences that combine skiing with cultural activities [18] - The search volume for flights to Russia has surged due to the visa-free policy, with hotel bookings in Russia increasing by 43% year-on-year [18]