新京报讯(记者王萍)1月7日，新京报记者获悉，《社区餐饮专题研究报告》(以下简称《报告》)在世界 中餐业联合会社区餐饮创新发展交流会上正式发布。《报告》显示，中国社区餐饮已从过去的"小吃 店""小饭馆"升级为"堂食+外卖+外带+社群零售"的复合模式，数智化深度融合、健康化与品质化升级以 及供应链协同与整合都将成为社区餐饮的未来发展趋势。 北京联合大学旅游学院副教授陈涵对中国社区餐饮行业发展进行概述时指出，社区餐饮呈现出刚性需求 稳定、政策红利持续、"熟人经济"黏性高、模式创新活跃等优势，但也出现了公益与盈利平衡难、客源 与口味局限性，以及专业运营人才匮乏等问题。"未来，'政府引导、市场主导、社会参与'的机制将更 加巩固。具有清晰商业模式、能自我'造血'的品牌连锁社区餐饮机构将更具竞争力。行业将从分散的'小 散弱'状态，向少数区域性乃至全国性领先品牌集中。" 世界中餐业联合会会长邢颖表示，餐饮业是服务民生、促进消费、稳定就业的重要产业，是社会经济活 力的直观体现。大众餐饮是中国餐饮市场的主体，百姓消费是餐饮市场的主力。"推动餐饮业，特别是 社区餐饮的健康发展与创新转型，必须坚持面向大众、面向社区、面向家庭；坚守 ...

Core Insights - The tourism market in Hainan is experiencing a significant surge during the New Year holiday, characterized by diversification, quality enhancement, and deep experiential trends [1][2] Group 1: Visitor Statistics - Hainan received over 2.17 million tourists during the New Year holiday, marking a 25.2% increase compared to the previous year [1] - Total tourism expenditure reached 3.136 billion yuan, reflecting a growth of 28.9% [1] - A total of 142.16 million visitors were recorded at A-level tourist attractions, an increase of 35.5% [2] Group 2: Event Highlights - The provincial tourism system organized 21 large-scale events, including concerts and sports events, attracting 347,000 attendees and generating 760 million yuan in tourism consumption [2] - The Sanya New Year electronic music festival attracted 19,000 attendees, contributing 176 million yuan to local consumption [2] Group 3: Travel Trends - International flight bookings to Sanya increased fivefold, while those to Haikou nearly tripled, ranking among the top growth rates in the country [2] - The "Two Ring Road" became a popular travel route, with 2.2757 million people using the island's tourism roads during the holiday [2] Group 4: Accommodation and Services - The average occupancy rate of operating accommodation units reached 79.01%, up 3.8 percentage points year-on-year [2] - Local governments enhanced visitor services at key locations, providing assistance such as ticketing, luggage storage, and emergency support [3]

一则重磅消息正在袭来—— 近日，华南乳制品行业迎来一则极具影响力的消息——深圳市晨光乳业有限公司(以下简称"晨光乳业")，凭借其四十余年来对品质的执着坚守、持续的创 新实践以及良好的市场口碑，正式荣获北京吾德研究有限公司授予的"华南牛奶领导品牌"权威认证。这一认证不仅是对晨光乳业在华南市场核心领导地位 的有力肯定，更为区域乳业朝着标准化、品牌化方向发展树立了可供借鉴的行业典范。 01 全链赋能：铸就领导地位的核心竞争力 作为扎根深圳、辐射华南的乳制品领军企业，晨光乳业通过全产业链深度布局，构建起坚实的行业竞争壁垒。 在奶源端，自建现代化生态牧场，建立从牧草种植到奶畜养殖的全流程标准化管理体系，从源头保障奶源的新鲜度与安全性；在研发生产端，引进国际先 进生产设备与无菌工艺，搭建专业研发团队，针对华南消费者口味偏好与营养需求，持续推出适配区域市场的创新产品；在品控端，建立覆盖全产业链 的"从牧场到餐桌"闭环管控体系，通过多重检测标准确保每一款产品符合国家及行业优质标准，让消费者真正买得放心、喝得安心。 趋势契合：深耕区域需求，引领行业升级 02 当下，乳制品行业正朝着健康化、品质化、区域化方向发展，华南市场作为消 ...

推进多业态融合发展，加大消费新场景新业态供给。多业态融合可以打破产业边界，构建一站式、复合 型消费场景，实现功能服务与体验价值的系统集成，是数智化趋势下创新消费供给的重要途径。一方面 要大力推进消费供给设施升级，如加快5G网络技术应用场景研发，鼓励定制化服务消费发展；如通过 信息技术渗透推动服务消费场所数字化、智慧化改造，建立虚拟交互、社交融合、情感联结的线上消费 新场景。另一方面要深挖具有地域符号的文化、体育、生态资源，开发具有地方特色文旅产品、体育赛 事和观光线路，营造文旅体融合的消费新空间。如在四川有乡镇以夜色为幕布举办音乐节，通过打造灯 光舞台、音乐派对、互动体验和美食市集活动融于一体的综合业态，给游客留下强烈视听记忆，较好满 足了来自全国各地游客的多样化需求。 丰富县乡市场业态，创造更多消费"新鲜气"。近年来，县乡消费增速已超过城镇，成为消费市场的"蓝 海"。在网络信息技术加载下，城乡之间信息时滞逐渐消弭，城乡居民消费理念加速趋同。但从现状 看，县乡消费基础设施供给密度、供给结构和现代化水平相较于城市仍有较大距离，尤其一些乡村多以 夫妻店、小卖部为主，在商品质量把控、品类选择及内容供给方面远远满足不 ...

NO.1 水井坊涨停带领白酒行业集体反弹 12月25日，水井坊股价异动涨停，随后皇台酒业、金徽酒、酒鬼酒等个股均出现大幅反弹。开源证券分 析指出，食品饮料行业作为必选消费核心赛道，有望直接受益于内需提振战略。行业健康化、品质化成 为核心趋势，叠加成本端压力缓解，头部企业盈利韧性凸显。目前白酒板块磨底阶段或已现，品牌力 强、多价格带布局的龙头标的估值修复可期。 点评：此次板块异动或是白酒行业磨底阶段的明确信号，估值修复具备坚实的逻辑支撑，但短期股价反 弹能否转化为趋势性行情，主要看春节旺季的备货情况与库存去化进度。当前行业平均存货周转天数仍 处于高位，若终端动销未能实质改善，反弹可能面临回调压力。对于投资者而言，可重点关注两条主 线，一是品牌力强、成本控制能力突出的头部龙头，二是具备区域壁垒、受益于国资整合的优质区域酒 企。 该项目通过BIM技术深化设计，预先优化管线布局与设备安装方案，有效化解交叉施工难题；严格执行 标准化工艺流程和三级检验制度，对176个储酒罐配套管线、自动化阀阵系统等关键部位实施精细化实 测实量，确保安装精度；针对食品级设备特殊要求，细化施工防护流程，保障无油压缩设备、多级酒泵 等核心设施 ...

Core Insights - The small hot pot market is experiencing significant growth driven by consumer demand for cost-effective dining options, with search interest for "small hot pot" increasing from under 500,000 in early 2024 to approximately 1.5 million by November 2025 [1][2] - Major restaurant brands are entering the small hot pot segment, with companies like Haidilao and Xinrongji launching new products and acquiring existing brands to enhance their market presence [2][3] Industry Trends - The small hot pot market is projected to reach a scale of 400 billion yuan by 2025, with a year-on-year growth rate of 14% [7] - The report indicates that the hot pot market overall is expected to grow to 6.5 trillion yuan by 2025, highlighting the importance of small hot pots as a significant sub-sector [7] Competitive Landscape - Haidilao has acquired the self-service small hot pot brand Jugaogao, emphasizing the importance of high cost-performance in its strategy [2] - Xinrongji has reintroduced its small hot pot offerings in cities like Beijing and Xi'an, focusing on premium seafood and goat meat packages priced at 398 yuan per person [3] - Other brands, such as Qingfeng Baozipu and Yang Guofu, are also entering the small hot pot market with competitive pricing and unique offerings [3] Quality Focus - Brands are increasingly emphasizing quality in their offerings, with examples like Yiwei Feiniu Hot Pot promising 100% authentic beef sourced from various countries [5] - Weila Hot Pot is focusing on fresh ingredients, ensuring daily preparation of its menu items to maintain quality [7] - Innovations in broth options are also being pursued, with brands introducing diverse flavors to differentiate themselves in the market [7][8] Challenges and Opportunities - Despite rapid growth, the small hot pot sector faces challenges related to product homogeneity, prompting the need for innovation in ingredients, broth flavors, and branding strategies [8] - The industry is encouraged to enhance brand recognition through storytelling, store design, and packaging, while also improving product quality through supply chain management [8]

消息面上，消费股年末补涨。据相关媒体报道，在科技股集体到达短期高位后，此前缺席的消费板块也 迎来补涨行情。在一系列旨在扩大内需、提振消费的政策举措陆续出台后，过去一周，消费、零售股迎 来了久违的反弹。 假期催化+冰雪经济：旅游ETF（562510） 提振内需+低估赛道：食品饮料ETF（515170） 电商龙头+新消费：港股消费ETF（513230） 开源证券指出，当前消费行业正迎来政策密集支持的战略机遇期，而食品饮料行业作为必选消费核心赛 道，有望直接受益于内需提振战略。行业、健康化、品质化成为核心趋势，叠加成本端压力缓解，头部 企业盈利韧性凸显。当前消费行业已呈现底部特征，政策红利释放与基本面修复形成共振，当前具备配 置价值。消费筑底政策共振，白酒或至底部重视布局。 东兴证券指出，2025年新消费投资情绪经历了从狂热到谨慎的过程。2026年政策的持续加码有望提振消 费信心，对于新消费领域的投资将从纯粹的短期叙事回归商业模式与盈利壁垒，投资者会倾向寻找那些 真正能够构建稳固的商业模式，盈利模式可持续的公司。该行认为新消费行业会向三个趋势和两个维度 的方向发展。三个趋势是健康化、新实用主义和情绪消费，两个维度是 ...

过去十余年间，东南亚电商市场规模从40亿美元迅猛增长至1840亿美元。然而，仅凭补贴换取市场份额 的粗放模式逐渐触及天花板，竞争核心转向用户留存、体验优化与运营效率提升。市场格局趋于稳定， 形成Shopee、Lazada与TikTok Shop"三足鼎立"之势，同质化流量竞争陷入僵局。与此同时，东南亚互联 网普及率已突破70%，规模庞大、追求品质与服务的年轻中产消费群体正在崛起，市场的分化与成熟为 Lazada锻造内部"造血"能力提供了清晰的时代契机与战略窗口。 Lazada的发展路径，是聚焦"品牌化"与"品质化"的差异化战略。2025年，Lazada与天猫启动"一键轻出 海"项目，革新品牌出海模式：天猫品牌商家能以极低边际成本，将成熟的店铺、商品与运营能力快速 复刻至Lazada平台，极大缓解了品牌出海初始投入高与本地化不确定性两大核心痛点。战略成效迅速显 现，Lazada平台汇聚了丰富的品质商品，精准触达对品质有更高要求的客群。在今年"双11"期间，其线 上品牌商城LazMall成为增长核心驱动力，销售额增长达11倍，平均订单价值增长141%。 Lazada的发展历程，验证了在陷入低价竞争循环的新兴市场中 ...

Core Viewpoint - The 20th Central Committee of the Communist Party of China emphasizes the importance of economic construction and expanding domestic demand, positioning the consumer finance industry as a key driver for stimulating consumption and supporting economic growth [1] Group 1: Industry Development - By the end of 2024, the consumer finance industry is projected to reach an asset scale of 1.384859 trillion yuan, providing inclusive financial services to 85.43 million rural customers, thus becoming a significant "financial engine" in the strategy to expand domestic demand [1] - The industry is undergoing profound changes driven by policy guidance, technological innovation, and demand upgrades, while also facing severe challenges that require solutions during its transformation [2] Group 2: Trends in Consumer Finance - The consumer finance industry is exhibiting three major trends: 1. Policy restructuring that shifts the industry focus from "high-speed growth" to "high-quality development" [2] 2. Technological integration that enhances service innovation, breaking traditional boundaries and providing accessible credit support to underserved markets [2] 3. Demand upgrades leading to structural optimization, with consumer spending shifting towards education, healthcare, and new consumption areas, thus raising expectations for inclusivity and quality in consumer finance [2] Group 3: Challenges in Transformation - The industry faces several challenges during its critical transformation phase, including: 1. The need for clearer boundaries and compliance in business operations, as some platforms may overstep their financial roles [3] 2. The necessity to enhance the collaborative efficiency between banks and enterprises, as traditional models may hinder banks' risk control capabilities [3] 3. The requirement for improved consumer rights protection, as financial literacy among certain consumer groups remains low, leading to potential borrowing risks [3] Group 4: Strategic Directions for Development - To promote the long-term healthy development of consumer finance, the industry must adhere to licensed operations, build a new ecosystem of bank-enterprise collaboration, and strengthen consumer rights protection, focusing on inclusivity, digitalization, and quality [4] - The establishment of a comprehensive protection system for consumer rights is essential, which includes enhancing financial literacy, optimizing risk warning mechanisms, and ensuring careful design of operational processes [7] Group 5: Future Outlook - The long-term development of consumer finance is crucial for implementing the spirit of the 20th Central Committee and supporting the "14th Five-Year Plan" [9] - The industry must focus on key groups such as rural areas and new citizens, integrating into new consumption scenarios to ensure sustainable growth and contribute to the overall economic cycle [9]

Domestic Market Trends - The domestic flight bookings to Northeast China during the ice and snow season (December to January) are expected to exceed 1.16 million, representing a month-on-month increase of approximately 27% [1] - Harbin remains the top destination with over 400,000 flight bookings, showing a month-on-month growth of about 38% [1] - The Xinjiang region is also gaining popularity, with domestic flight bookings exceeding 390,000, marking an 11% month-on-month increase [1] - The ice and snow tourism market in China is experiencing unprecedented vitality, driven by large-scale market demand, strong policy support, and high-quality product supply [2] Ice and Snow Tourism Developments - The total scale of China's ice and snow sports industry is projected to reach 970 billion yuan in 2024, with a year-on-year growth of about 9%, and is expected to surpass 1 trillion yuan by 2025 [2] - The Northeast region continues to dominate the domestic ice and snow tourism market, with over 50% of bookings for ice and snow tours coming from the three northeastern provinces [4] - The 27th Harbin Ice and Snow World will expand to 1.2 million square meters, with a record ice and snow usage of 400,000 square meters [4] - The Heilongjiang provincial government has initiated a "100-day ice and snow tourism action" to develop a world-class ice and snow vacation destination [4] Popular Destinations and Trends - The Alatau region in Xinjiang has seen a significant increase in popularity, with bookings rising by 201.87% year-on-year, making it one of the top five ice and snow destinations this winter [7] - The "Keketuohai International Ski Resort" in Alatau has become a notable player in the ice and snow tourism market, offering a snow season of up to 240 days and 121 kilometers of ski trails [9] - The average ticket price for popular ice and snow routes is expected to rise, with the Shanghai-Harbin route seeing an increase of over 37.6% from approximately 960 yuan to around 1,321 yuan [9] International Market Insights - The outbound tourism market is witnessing a decline in interest for Japan's Hokkaido, contrasting with previous years, while European niche routes and customized tours are gaining traction [11] - The demand for personalized services in international ski markets is increasing, with tourists preferring comprehensive vacation experiences that combine skiing with cultural activities [18] - The search volume for flights to Russia has surged due to the visa-free policy, with hotel bookings in Russia increasing by 43% year-on-year [18]