Core Insights - The article highlights the successful reform of Lushan's tourism policies, which have led to increased visitor numbers and improved visitor experiences through innovative ticketing strategies and management practices [1][2][3] Group 1: Ticketing and Visitor Growth - Lushan implemented a "160 yuan seven-day unlimited access to ten scenic spots" ticketing policy and offered free admission in March, resulting in a visitor count of 19.5183 million from January to October, a year-on-year increase of 27.86% [1] - The proportion of visitors benefiting from free admission reached 23.61%, while the total ticket revenue remained stable, with core scenic area ticket income increasing by 16.31% year-on-year [2] Group 2: Management and Operational Changes - The reform involved integrating management structures through "city and bureau unification," which streamlined operations and eliminated redundant ticketing practices, addressing the previous issues of fragmented management [2] - A new management model was established with the formation of Lushan Cultural Tourism Holding Group, consolidating assets from 47 state-owned enterprises and promoting a "small government, large group" operational approach [2] Group 3: Experience and Asset Utilization - Lushan's reforms extended beyond ticketing to enhance visitor experiences, introducing interactive games and events that attracted younger audiences, leading to over 1.4 billion exposures across platforms [3] - The revitalization of dormant assets included transforming old villas and encouraging local residents to develop tourism-related businesses, thereby creating new economic opportunities within the community [3] Group 4: Strategic Vision for Tourism Development - The article emphasizes that high-quality tourism development relies on empowerment, innovation, and market-driven strategies rather than price increases or monopolistic practices [3] - Lushan's approach serves as a model for other scenic areas, advocating for a shift from merely managing resources to fostering a collaborative and vibrant tourism ecosystem [3]