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打破“守摊思维”,庐山旅游账本透出新变化
Xin Hua Wang· 2025-11-12 02:23
Core Insights - The article highlights the successful reform of Lushan's tourism policies, which have led to increased visitor numbers and improved visitor experiences through innovative ticketing strategies and management practices [1][2][3] Group 1: Ticketing and Visitor Growth - Lushan implemented a "160 yuan seven-day unlimited access to ten scenic spots" ticketing policy and offered free admission in March, resulting in a visitor count of 19.5183 million from January to October, a year-on-year increase of 27.86% [1] - The proportion of visitors benefiting from free admission reached 23.61%, while the total ticket revenue remained stable, with core scenic area ticket income increasing by 16.31% year-on-year [2] Group 2: Management and Operational Changes - The reform involved integrating management structures through "city and bureau unification," which streamlined operations and eliminated redundant ticketing practices, addressing the previous issues of fragmented management [2] - A new management model was established with the formation of Lushan Cultural Tourism Holding Group, consolidating assets from 47 state-owned enterprises and promoting a "small government, large group" operational approach [2] Group 3: Experience and Asset Utilization - Lushan's reforms extended beyond ticketing to enhance visitor experiences, introducing interactive games and events that attracted younger audiences, leading to over 1.4 billion exposures across platforms [3] - The revitalization of dormant assets included transforming old villas and encouraging local residents to develop tourism-related businesses, thereby creating new economic opportunities within the community [3] Group 4: Strategic Vision for Tourism Development - The article emphasizes that high-quality tourism development relies on empowerment, innovation, and market-driven strategies rather than price increases or monopolistic practices [3] - Lushan's approach serves as a model for other scenic areas, advocating for a shift from merely managing resources to fostering a collaborative and vibrant tourism ecosystem [3]
张家界入境游客5年增长59倍
Xin Lang Cai Jing· 2025-10-28 13:17
Core Viewpoint - The Hunan provincial government highlights the achievements of Zhangjiajie in its "14th Five-Year Plan," focusing on high-quality development and the goal of becoming a world-class tourist destination [1] Group 1: Economic and Social Development Achievements - Zhangjiajie has positioned itself as a benchmark city for inbound tourism, transitioning from "peak forest secrets" to a "world stage" over the past five years [1] - By 2024, the city expects a significant increase in tourism, with visitor numbers and total tourism expenditure projected to grow by 88.62% and 104.35% respectively compared to 2020 [1] Group 2: Inbound Tourism Growth - Inbound tourist numbers are forecasted to surge from 31,000 in 2020 to 1.8306 million in 2024, marking a 59-fold increase and a 33.58% rise compared to the best year before the pandemic [1] - The city has successfully attracted visitors from 183 countries and regions, showcasing its global appeal [1]
景区“宠客”新闻频上热搜 折射了何种变化?
Xin Hua She· 2025-10-03 13:32
Core Viewpoint - The article highlights the transformation in China's tourism industry, emphasizing the shift from a "one-time consumption" mindset to a focus on long-term reputation and quality service to enhance visitor experiences [1][2]. Group 1: Tourism Service Quality - Providing high-quality public services has become a development direction for the tourism industry, with a focus on service quality, safety management, and visitor experience [2]. - The Ministry of Culture and Tourism has introduced new national standards for tourism site quality, aiming to improve the management of scenic area ratings [2]. - The number of 5A-level tourist attractions has increased, with 58 new sites launched and approximately 2,600 new A-level sites added, bringing the total to 16,500 [2]. Group 2: Visitor Experience Enhancement - The article discusses the importance of creating a pleasant and orderly environment for visitors, which reflects the management level of scenic areas [3]. - The implementation of technology, such as AI devices and smart translation screens, has improved the visitor experience in well-known scenic spots [3]. - Scenic areas are increasingly utilizing big data from online travel platforms to manage visitor flow and enhance comfort [3]. Group 3: Economic Considerations - Improving tourism service levels requires significant investment, including increased staffing and upgraded facilities [4]. - Temporary measures, such as opening government canteens and road closures, also involve resource allocation [4]. - Sustainable tourism development relies on balancing visitor satisfaction with economic viability, avoiding short-term losses for long-term gains [4].
“水韵江苏·美好生活”传播者计划采风行活动启动
Xin Hua Ri Bao· 2025-08-09 23:42
Core Viewpoint - The "Water Charm Jiangsu" promotional initiative aims to enhance the brand influence of Jiangsu's tourism by exploring and showcasing the province's diverse tourism resources and unique products through a series of media-led activities [1] Group 1: Event Overview - The event, organized by the Provincial Department of Culture and Tourism in collaboration with China Jiangsu Network, commenced on August 7 in Nanjing [1] - A team consisting of over 10 national and provincial mainstream media outlets, as well as social media influencers and university bloggers, will visit 40 key tourist destinations across the province [1] Group 2: Focus Areas - The initiative will focus on various tourism sectors including rural tourism, industrial tourism, sports tourism, educational tourism, and ecological tourism [1] - New tourism experiences and business models such as themed tourist trains, tourism performances, low-altitude flights, and travel linked to events and music will be highlighted [1] Group 3: Goals and Impact - The activity aims to comprehensively showcase the unique charm of Jiangsu's cultural tourism and reflect beneficial explorations, innovative measures, and successful experiences in tourism promotion [1] - The initiative is expected to enhance the recognition and reputation of Jiangsu as a tourist destination, supporting the province's goal of becoming a strong tourism hub and a significant global tourist destination [1]
在白洋淀,张国华连发三问
中国基金报· 2025-08-03 13:18
Core Viewpoint - The article emphasizes the importance of ecological protection while developing tourism in Baiyangdian, highlighting the need for a comprehensive approach that considers resource endowment, infrastructure, and governance mechanisms to ensure high-quality development in the Xiong'an New Area [2][4]. Group 1: Tourism Development and Environmental Protection - Baiyangdian is recognized as a significant asset for Xiong'an, and tourism development must prioritize ecological protection [4]. - The development path should be planned based on realistic assessments of local resources and infrastructure capabilities [4]. - High-quality development is deemed essential in the new era, focusing on reducing urban-rural disparities and promoting integrated development [4]. Group 2: Governance and Community Engagement - Enhancing grassroots governance is crucial for addressing community needs and ensuring social stability [4]. - The "Fengqiao Experience" should be utilized to improve service awareness and community engagement [4]. - Effective methods such as "weekly inspections" and "household visits" are recommended to resolve urgent community issues [4]. Group 3: Tourism Quality Improvement Measures - The management of Baiyangdian's extensive waterline and the heavy enhancement tasks require a focus on visitor satisfaction and experience [5]. - Strengthening market governance and industry supervision is necessary for the healthy development of tourism [5]. - Innovative tourism industry models, such as the "company + farmer" approach, should be promoted to enhance rural tourism [5]. Group 4: Infrastructure and Service Optimization - Improving transportation connectivity and implementing smart management solutions are essential for enhancing visitor experiences [5]. - Establishing visitor service centers and cultural tourism stations will contribute to better tourist satisfaction [5]. - Community education and positive cultural promotion are vital for fostering a supportive social environment [5]. Group 5: Grassroots Organization and Capacity Building - Emphasizing the importance of strengthening grassroots organizations and basic capabilities is critical for effective governance [5]. - The role of grassroots party organizations and the exemplary behavior of party members should be leveraged to enhance governance efficiency [5].
2025年“发现海南大不同”全媒体采风活动启动
Hai Nan Ri Bao· 2025-07-16 01:48
Core Viewpoint - The 2025 "Discover Hainan's Differences" multimedia exploration activity has been launched to promote tourism in Hainan, focusing on the unique attractions along the Tropical Rainforest National Park tourism road [3][4]. Group 1: Event Overview - The multimedia exploration activity is organized by the Hainan Provincial Department of Tourism and Culture, featuring over 20 media representatives and influencers [3]. - The theme of the first phase is "Exploring the Fun of Rainforest," aiming to uncover new products, business models, and activities along the tourism road [3][4]. Group 2: Tourism Development - The Tropical Rainforest National Park tourism road has become a popular destination since its opening, attracting a steady flow of visitors [4]. - The Baohua Ridge Tropical Rainforest Cultural Tourism Area is highlighted as a must-visit 5A-level tourist attraction, enhancing the appeal of the region [4][5]. - The opening of the tourism road has led to a 20% year-on-year increase in visitor traffic to the Baohua Ridge area during the summer season [5]. Group 3: Future Activities - The exploration activity will consist of four phases, with future focuses on experiences such as homestay tourism, hot spring tourism, and vacation tourism [5]. - The initiative aims to showcase Hainan's natural beauty, cultural history, and local cuisine, promoting a high-quality development of tourism from "points" to "lines" and then to "surfaces" [5].
深圳乐高乐园度假区最新进展!81个单体建筑中38个已封顶
Nan Fang Du Shi Bao· 2025-07-05 07:22
Group 1 - The Shenzhen Legoland Resort is a key tourism project in Dapeng New District, with a total investment of 69.45 billion yuan and a planned area of 583,400 square meters [3] - Currently, 57 out of 81 individual buildings are under construction, with 38 already topped out, including the largest building, "Legoland Creative World," which has completed its roof panel installation [1] - The project aims to integrate local history, culture, and ecological elements, providing interactive experiences for families while emphasizing sustainable development throughout its construction and operation [3] Group 2 - Dapeng New District is focused on high-quality tourism development, aiming to create a world-class international tourism resort, with the Legoland Resort being a cornerstone project [2] - Merlin Entertainments Group is committed to accelerating the construction of the Legoland Resort, which is expected to attract nearly 20 million visitors annually, enhancing its appeal [2] - The surrounding infrastructure, including transportation and accommodation, is also being rapidly developed, with over 20 supporting projects underway [1]
五一”假期推出多种新场景新业态引爆消费市场 大鹏“突破”之年书写旅游高质量发展新范式
Sou Hu Cai Jing· 2025-04-30 13:53
Core Insights - Dapeng New District is positioned as a key tourism destination in the Guangdong-Hong Kong-Macao Greater Bay Area, with 2025 designated as the "breakthrough year for high-quality tourism development" [1] - The district has introduced 17 specific measures to enhance tourism consumption, focusing on product supply and international visitor attraction [1][5] - A series of cultural and ecological events during the May Day holiday exemplified the district's commitment to high-quality development in tourism [2][5] Policy and Development - The Dapeng New District Party Committee emphasized the integration of "community + scenic area" to enhance tourism appeal and competitiveness [5] - The district aims to create new 4A-level scenic spots and improve tourism product offerings through incentive policies [5][9] - Significant investments are being made in infrastructure, including the construction of high-end hotels and transportation projects, with a total investment of 30 billion yuan planned for the Shenzhen Eastern International Tourism Resort [12] Events and Activities - A variety of events were organized during the May Day holiday, including international art festivals, beach markets, and immersive cultural experiences [5][6][7] - The district is promoting unique accommodation experiences, such as themed hotels and culinary festivals, to attract visitors [7][8] - New transportation routes and special holiday lines have been established to facilitate access to popular tourist spots [13] Tourism Infrastructure - Dapeng New District has been recognized for its innovative tourism practices, with several local accommodations receiving awards for excellence [9][12] - The district is actively working on enhancing its tourism infrastructure, including the development of high-end hotels and improved transportation links [9][12] - The government has provided substantial support to local businesses in the tourism sector, encouraging growth and attracting more visitors [8][9]