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全民健身成热潮!山东青岛冲浪运动升温,拉动消费新增长点
Sou Hu Cai Jing· 2025-08-02 09:44
Core Insights - The trend of national fitness is gaining momentum, with niche sports becoming increasingly popular, driving the development of the entire industry chain including equipment manufacturing, venue operation, and training services [1] Group 1: Industry Development - The surfing competition in Laoshan District, Qingdao City, is an example of how local areas are leveraging natural resources to promote sports and tourism [1] - The natural conditions of Liqing Bay, including a 0.9 km sandy beach and a stable wave height of 0.5 to 1.5 meters, create an ideal environment for both competitive and instructional surfing [1] Group 2: Economic Impact - The establishment of surfing clubs and the organization of competitive sports events are attracting more surfing enthusiasts to the area, contributing to local economic growth [1] - The rise in popularity of surfing has led to the development of supporting services such as cafes, bars, fast food outlets, and guesthouses, creating a comprehensive service chain for surfing enthusiasts [1] - In the first half of this year, Liqing Bay received 120,000 visitors, with an increase in the proportion of surfing enthusiasts compared to the previous year [1]