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2025年中国冲牙器(水牙线)行业功能、产业链、市场规模、竞争格局及前景展望:国民口腔健康意识不断提升,推动冲牙器市场快速增长[图]
Chan Ye Xin Xi Wang· 2025-07-24 01:25
Core Insights - The water flosser market is experiencing explosive growth due to rising awareness of oral health and increasing oral issues stemming from refined dietary habits. The market size in China is projected to reach approximately 1.017 billion yuan by 2024 [1][17]. Industry Overview - Water flossers, also known as oral irrigators, utilize high-pressure water flow to effectively remove food debris and bacteria from teeth and gums, significantly improving oral hygiene and preventing dental diseases [1][3]. - The industry has evolved through three stages: initial use in dental clinics, technological improvements and market expansion from 1990 to 2000, and the current phase focusing on multifunctionality and smart technology since 2010 [7]. Market Dynamics - The global production of water flossers is steadily increasing, with an expected rise from 20.623 million units in 2019 to 29.05 million units by 2024, reflecting a compound annual growth rate (CAGR) of 7.09% [14]. - The global market size is anticipated to grow from $566 million in 2019 to $714 million by 2024, with a CAGR of 4.76% [14]. Technological Advancements - Future water flossers are expected to incorporate smart monitoring features, allowing users to track oral health and receive personalized care suggestions through mobile apps [1][27]. - Innovations such as adjustable water pressure, quiet operation, and eco-friendly materials are becoming essential in product design to meet consumer sustainability demands [1][17]. Competitive Landscape - The global water flosser market is characterized by international brands like Bayer, Panasonic, Philips, Oral-B, and Waterpik dominating the high-end segment, while local brands in China, such as usmile, Beisi, and Mijia, are rapidly gaining market share through continuous innovation [19][21]. - Key players in the Chinese market include usmile, Beisi, Mijia, and others, each catering to different consumer needs and preferences [21][22]. Material and Production Insights - Polypropylene is a commonly used material in water flosser production, with China's production capacity expected to grow from 23.17 million tons in 2018 to 43.69 million tons by 2024, accounting for 36.98% of global capacity [12][14]. - The production of water flossers is supported by a robust supply chain involving various materials and components, including plastics, metals, and rubber [9]. Future Trends - The industry is moving towards greater personalization, with products expected to offer customizable features such as specialized nozzles for different dental needs and expanded water pressure settings [28]. - Professional-grade cleaning effectiveness is becoming a competitive edge, with brands likely to collaborate with dental institutions to validate product efficacy [29].