Core Viewpoint - The article highlights the efforts of Hainan Normal University students in utilizing live streaming to promote and sell local agricultural products, specifically the cold spring taro, thereby contributing to rural revitalization and enhancing farmers' income [2][3][5]. Group 1: Live Streaming Initiative - The students from Hainan Normal University formed a service team to assist farmers in Ya Xiu Village by conducting live streaming sessions to market their locally grown cold spring taro [2][3]. - The initiative aims to address the limited sales channels for the taro, which previously relied heavily on in-person sales to tourists, leading to potential oversupply and waste [2][3]. Group 2: Marketing Strategy - The service team conducted thorough research on the unique characteristics of cold spring taro, emphasizing its mineral-rich water and consistent temperature, which contribute to its desirable texture and taste [3]. - The live streaming sessions included engaging activities such as dance performances, music, and interactive games to attract viewers and encourage purchases, resulting in the sale of over 50 boxes of taro [3][4]. Group 3: Community Impact - The success of the live streaming attracted interest from neighboring villages, with local leaders seeking similar assistance to promote their agricultural products [4]. - The initiative is seen as a dual growth opportunity, where students not only help farmers but also gain valuable experience and insights into rural development [5].