Core Viewpoint - The arrival of cold weather and snow has increased the popularity of hot pot as a comforting dining experience, with various options available for consumers to enjoy at home, including fresh ingredients and special promotions [1][3][9]. Group 1: Hot Pot Experience - Hot pot has evolved into a lifestyle choice for many families, providing a sense of comfort and healing during winter [3]. - Seven Fresh has launched several instant hot pot bases featuring unique flavors from regions like Sichuan and Chongqing, with the Chongqing spicy hot pot receiving positive reviews for its authentic taste [3][5]. - The quality of ingredients is crucial for a satisfying hot pot experience, with Seven Fresh offering a variety of premium options, including a beef platter and fresh tripe, at competitive prices [5]. Group 2: Beverage Pairing - The combination of spicy hot pot and a refreshing drink like Sprite creates a delightful balance of flavors, enhancing the overall dining experience [7]. - Seven Fresh is offering promotions on beverages, such as discounts on mixed packs of popular drinks, to complement the hot pot experience [7]. Group 3: Seasonal Fruits - Seven Fresh is leveraging its supply chain capabilities to provide high-quality Chilean cherries, enhancing the dining experience with a sweet finish after hot pot meals [9]. - The cherries are sourced directly from Chile's prime growing regions, ensuring freshness and affordability, with promotional pricing available [9]. Group 4: Shopping Experience - Consumers can conveniently purchase all necessary hot pot ingredients and seasonal fruits through Seven Fresh's online and offline platforms, ensuring a seamless shopping experience [9]. - The emphasis is on providing a quick, cost-effective, and enjoyable shopping journey for customers during the winter season [9].