Core Viewpoint - The article highlights the importance of customer-centric businesses that prioritize quality and service over profit margins, exemplified by a clothing retailer named "希妈" [3][5][24]. Summary by Sections Customer Experience - A friend's positive shopping experience with a clothing retailer led to multiple purchases due to the retailer's genuine customer service and quality products [5][23]. - The retailer promptly refunded a purchase after receiving feedback about packaging issues, demonstrating accountability and commitment to customer satisfaction [5][24]. Product Quality and Pricing - The retailer offers a variety of affordable clothing options, such as 100% cotton T-shirts for 39 yuan for two, and other items priced between 29.9 yuan and 69 yuan [6][8][19]. - The retailer claims to provide high-quality products at lower prices by eliminating advertising costs and middlemen, which typically inflate retail prices [23]. Business Model - The article explains that traditional e-commerce often involves high advertising costs (80%), operational costs (10%), and only a small portion (10%) goes to the actual product value, leading to inflated prices for consumers [23]. - The retailer sources products directly from manufacturers, ensuring lower prices and maintaining quality by avoiding unnecessary markups [23][24]. Brand Integrity - The retailer provides proof of authenticity through brand authorization, ensuring that all products sold are genuine and of high quality [24]. - The article emphasizes the need for businesses to focus on long-term customer relationships rather than short-term profits, suggesting that only those who consider customer perspectives will thrive [24].